We're looking for a Founding SDR Lead to own outbound end-to-end, working closely with the founder: build the system, fill the pipeline, book the meetings, and chase every one of them through to a decision.
Everyone who pays for weight loss and isn't getting the results.Our buyers all have a version of the same problem: they're funding GLP-1 drugs and weight-loss benefits, and the spend is outrunning the outcome, including:
- Self-insured employers
- Benefits brokers, consultants and TPAs
- Employee benefits and lifestyle-spending platforms
- Direct primary care and risk-bearing provider groups
Build the machine, then run it.- Write and run multi-channel sequences - email, LinkedIn, and SMS for event and opted-in follow-up - personalized from real account signals.
- Cold-call leads
- Book qualified meetings
- Work the pipeline so deals keep moving - a planned next touchpoint on every open conversation, re-engagement for anything that's gone quiet, nothing untouched and nothing forgotten.
- Build the marketing plan that keeps leads warm between conversations - a newsletter, LinkedIn posts, the occasional genuinely useful thing.
RequirementsYou've built the machine before, not just worked it.- You've done SDR at a startup for 2+ years and built the system yourself, rather than inheriting one someone else ran.
- You know your numbers cold - reply rate, positive-reply rate, meetings booked and held.
- You need to be completely AI-native. If that isn't already how you work, this isn't the job.
- You are relentless about follow-through. A booked meeting that no-shows gets rebooked; a stalled deal gets a reason, not a shrug.
- You're comfortable picking up the phone, and doing the manual work that doesn't scale - calling leads, liking and commenting on a prospect's LinkedIn posts one at a time, chasing an intro - when that's what moves a deal forward.
- You're early in your career and want a founding seat rather than a rung on a ladder - comfortable with no manager, no support staff and no playbook.
- You're motivated by our mission in health, behavior change and human support.
Bonus if you have- Sold into HR, employee benefits, health plans or healthcare - you know what a TPA, a stop-loss carrier and a self-funded plan are.
- Worked a conference-driven pipeline end-to-end.
- Closed deals yourself, not only booked them.
- Built your own automations - Zapier, n8n, scripts - to remove your manual work.
The tools you'll own from day one.- Email: Instantly / Smartlead, secondary domains, warmup, SPF / DKIM / DMARC, deliverability monitoring.
- Social: LinkedIn automation - HeyReach, Expandi or your preferred equivalent.
- Messaging: SMS and WhatsApp for event and opted-in follow-up.
- Pipeline: CRM ownership, and reporting the founder actually trusts.
- AI: Claude and LLM-driven research, personalization and call prep - used with judgment, not on autopilot.
BenefitsCompetitive base + uncapped commission.What it's like at FitMate
- We move fast and build things that ship.
- We challenge ideas (not people) and focus on what works.
- Everyone contributes to product ideas - no silos.
- We care about impact, not process for its own sake.
- We're in this to help real people change their lives - and the feedback reminds us why it matters.
