Ford Motor Company

Ford Racing Global Brand Manager

Ford Motor Company • $115K — $218K *
Allen Park, MI 48101In-Person
Manufacturing & Automotive
5 - 7 years of experience
Today
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Job Overview by Ladders

Qualifications

  • Bachelor's degree in marketing, business, or related field
  • 5+ years of experience in marketing, brand, or strategy
  • Practical knowledge in brand identity
  • Strong presentation skills
  • Moderate travel required

Responsibilities

  • Implement and manage brand strategies for Ford Racing brand growth
  • Govern production and competition brand strategies
  • Manage brand implementation in lifestyle and merchandise offerings
  • Implement Ford Racing branding in experiences and GTM settings
  • Support cross-functional programs leveraging Ford Racing's brand
  • Address trademark clearances and violations
  • Exhibit a creative mindset from the consumer perspective

Benefits

  • Immediate medical, dental, vision and prescription coverage
  • Flexible family care days, parental leave, and subsidized child care
  • Family building benefits including adoption and fertility treatments
  • Employee vehicle discount program
  • Tuition assistance
  • Active employee resource groups
  • Paid time off for community service
  • Generous paid holidays including the week between Christmas and New Year's
  • Option to purchase additional vacation time
Full Job Description
Job Description

In this position...

Ford Racing is looking for an enthusiastic, talented professional to join their Brand & Partnerships team as the Global Ford Racing Brand Manager. You will partner cross-functionally and with key internal and external partners to manage the Ford Racing brand. You will serve as a thought partner to leadership and key stakeholders, managing key brand strategies and partnerships to promote growth and awareness of the Ford Racing brand. Your role will prioritize proper brand implementation & will be responsible for holding all internal and external partners accountable. The successful candidate will be an enthusiastic self-starter, be comfortable with ambiguity, and role model Our Ford+ Behaviors - Focus, Excellence and Collaboration.

This role is hybrid and requires at least 4 days per week onsite in Allen Park, MI.

Responsibilities

What you'll do...
  • Implement and manage brand strategies that promote Ford Racing brand growth, and align to strategic priorities of the business.
    • Validate and steer brand representation and Identity based on brand strategy that has been aligned by leadership.
    • Document and track use cases to evolve the Ford Racing and Raptor brand books and ensure brand consistency based on decisions made.
  • Govern the production and competition brand on vehicle strategies, livery strategies that tie to broader business initiatives.
  • Manage the Ford Racing brand implementation in lifestyle and merchandise offerings, in cooperation with Global Licensing.
  • Implement and govern Ford Racing branding within Experiences/GTM settings.
  • Work cross-functionally within Ford Racing and broader Ford teams to support programs that leverage Ford Racing's brand.
    • Work collaboratively with On-Road and Off-Road product and racing managers, and content team to ensure consistency and accuracy of brand representation across key stakeholder topics .
    • Own the Ford Racing point of view on matters related to the brand identity within Ford Motor Company.
  • Support naming/nomenclature strategy and associated trademark clearances, and address trademark violations for Ford Racing.
  • Exhibit a creative mindset to view Ford Racing through the eyes of the consumer.
  • Manage and update Brand ID use cases based on business decisions and partnerships.
    • Translate new rules around how ford racing shows up as we identify use cases for brand and brand ID as we go through our course of business.


Qualifications

You'll have...
  • Bachelor's degree in marketing, business, or related field
  • 5+ years of work experience in the field of marketing, brand or strategy
  • Moderate travel will be required
  • Practical knowledge in brand identity
  • Strong presentation skills

Even better, you may have...
  • 5+ years of experience in a brand management role
  • Global Brand & Enthusiast experience is a plus
  • Highly motivated self-starter with excellent communication skills and a flexible approach to working hours
  • Innovative thinking and ability to think strategically
  • Passion for Ford Racing and what it represents to the company

As an established global company, we offer the benefit of choice. You can choose what your Ford future will look like: will your story span the globe, or keep you close to home? Will your career be a deep dive into what you love, or a series of new teams and new skills? Will you be a leader, a changemaker, a technical expert, a culture builder...or all of the above? No matter what you choose, we offer a work life that works for you, including:
  • Immediate medical, dental, vision and prescription drug coverage.
  • Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up child care and more.
  • Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more.
  • Vehicle discount program for employees and family members and management leases.
  • Tuition assistance.
  • Established and active employee resource groups.
  • Paid time off for individual and team community service.
  • A generous schedule of paid holidays, including the week between Christmas and New Year's Day.
  • Paid time off and the option to purchase additional vacation time.


This position is leadership level 6 and ranges from $115,500-$218,100.
Final determination of salary grade will be based on candidate's skills and experience, and base salary will be set within the applicable range according to job scope, responsibility and competitive market value.

For more information on salary and benefits, click here.

Visa sponsorship is not available for this position.

This position is hybrid with a requirement to be onsite four or more days per week. #LI-Hybrid #FR1 #LI-LC2

About Ford Motor Company

Ford Motor Company manufactures or distributes automobiles in addition to offering financial services. The company sells to dealerships for retail sales, and for sale to fleet customers, including commercial fleet customers, daily rental car companies, and governments. Ford’s vehicle portfolio includes automobiles, buses, tractors, and trucks. Retail financing includes retail installment sale contracts for new and used vehicles, and direct financing leases for new vehicles to retail customers, government entities, daily rental car companies, and fleet customers. Finance receivables in the non-consumer portfolio include products offered to automotive dealers. Ford’s environmental initiatives include compressed natural gas, flexible fuel vehicles, electric drive vehicles, Hydrogen, PC power management, and so on. Ford Motor Company was founded by Henry Ford in 1903 and is headquartered in Dearborn, Michigan.

Ford Motor Company Careers

Join the dynamic team at Ford Motor Company, a global leader in automotive innovation and manufacturing. At Ford, we are committed to driving human progress by providing outstanding vehicles and mobility solutions. This is an exciting time to become part of our inclusive team, where job opportunities abound and growth is not just a possibility, but a promise.

Work You’ll Do

At Ford Motor Company, you will collaborate with some of the brightest minds in the industry. Our professionals are at the forefront of automotive technology, leading projects that redefine transportation and sustainability. With a culture rooted in continuous improvement and respect for all, Ford offers a workplace where leadership, diversity training, and innovation are part of everyday life.

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Ford’s commitment to excellence is why we are a leader in the automotive sector. We offer a variety of career paths, from engineering to marketing, all designed to foster professional and personal growth. Our team benefits from Ford’s commitment to professional development and networking opportunities, ensuring that every team member can reach their full potential.

Innovative Work

Engage in work that makes a difference. Ford Motor Company is pioneering developments in electrification, autonomous vehicles, and smart mobility solutions. Our team of over 190,000 employees worldwide is dedicated to crafting experiences that improve the way the world moves.

Be Part of a Great Team

Working at Ford means more than just having a job; it means being part of a global family. Our culture promotes teamwork, integrity, and respect—values that underpin everything we do. We believe in nurturing a diverse and inclusive environment where every employee can thrive.

Future-Proof Your Career

Ford Motor Company is not just a great place to work; it’s a place to build a lasting career. Our employees enjoy competitive benefits, comprehensive health care, and retirement plans that rank among the best in the industry. We support career advancement through extensive training programs and hands-on experience in the latest automotive technologies.

Explore Job Opportunities and Internships

Whether you’re a seasoned professional looking for your next challenge or a student interested in an internship, Ford has opportunities that will harness your skills and ignite your ambition. Our hiring process is straightforward and respectful, designed to match your skills and passions with the right position.

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Join Our Team Search open positions that match your skills and interests. We look for passionate, curious, creative, and solution-driven team players. Ready to start your journey with Ford? Prepare your resume, sharpen your interview skills, and become part of a company that’s building the future of transportation.

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Learn more about Ford Motor Company
Size
183,000 employees
Market Cap
$44.8 billion
Industry
Manufacturing & Automotive
Net Income
-$1.2 billion
Founded
1903
5 Year Trend
-2.1%
Revenue
$127.1 billion
NASDAQ
F
* Ladders Estimates

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