Ford & CDJR General Sales Manager

Veero Ford & CDJR of Morris

$100K — $170K *
Manufacturing & Automotive
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Proven General Sales Manager (GSM) experience or a strong Sales Manager ready to advance.
  • Expertise in Ford and CDJR or experience in multi-franchise operations is preferred.
  • Strong skills in desking deals and structuring profitable transactions.
  • Data-oriented with a strong understanding of inventory management and KPI analysis.
  • Proven leadership capabilities with a focus on accountability and performance enhancement.
  • Experience with tools such as vAuto, CRM systems, and digital lead management.
  • A high-energy, ownership-focused mindset is essential.

Responsibilities

  • Lead and oversee new and used vehicle sales for Ford and CDJR brands.
  • Develop and implement an inventory strategy including ordering, aging, and pricing.
  • Drive monthly sales targets for volume and profitability.
  • Structuring deals to ensure profitable transactions are achieved.
  • Enhance lead management and improve appointment setting and closing ratios.
  • Establish and maintain a high-performance sales process across the team.
  • Recruit, mentor, and nurture sales consultants and managers for team development.
  • Foster alignment between sales and F&I for optimized handoff and profit per vehicle retailed (PVR).
  • Continuously monitor KPIs related to sales performance every day.

Benefits

  • GM Track opportunity with sponsorship through NCM Associates and NADA Academy.
  • High-impact role with comprehensive ownership of sales operations.
  • Significant growth potential due to dual franchise operations.
  • Opportunity to build your own team and establish effective sales processes.
  • Competitive base salary complemented by performance bonuses.
  • Relocation assistance available, welcoming out-of-state candidates.
  • Supportive dealership ownership promoting a clear vision and swift decision-making.
  • Leverage the rural market advantage with a loyal customer base and low competition.
Full Job Description
Job Title: General Sales Manager - Ford & CDJR (GM Track | NCM/NADA Sponsored)
Location: Veero Ford & Chrysler Dodge Jeep Ram - Morris, MN

Job Type: Full-Time

We are looking for a true operator-a General Sales Manager who can drive results, build a team, and take ownership of the entire sales operation.

Position Overview:
The General Sales Manager will lead all aspects of variable operations across both Ford and CDJR brands. This includes new and used vehicle sales, inventory strategy, pricing, desking, and sales team development.

This role is not for someone who wants to maintain-it's for someone who wants to build, fix, and grow-and step into a future General Manager role.

Key Responsibilities:
  • Lead and manage new & used vehicle sales across Ford and CDJR
  • Own inventory strategy (ordering, aging, turn, mix, pricing)
  • Drive monthly volume and gross objectives
  • Desk deals and structure profitable transactions
  • Improve lead handling, appointment setting, and closing ratios
  • Build and enforce a high-performance sales process
  • Recruit, train, and develop sales consultants and managers
  • Align sales with F&I for stronger handoff and higher PVR
  • Utilize tools like vAuto, CRM (VinSolutions), and digital retailing
  • Monitor KPIs daily (appointments, show rates, close rates, grosses)

What We're Looking For:
  • Proven GSM or strong Sales Manager ready to step up
  • Experience with Ford, CDJR, or multi-franchise operations (preferred)
  • Strong desking and deal structuring ability
  • Data-driven mindset (inventory, pricing, KPIs)
  • Leadership presence-can hold people accountable and drive performance
  • Experience with vAuto, CRM tools, and digital lead management
  • High urgency, high ownership mentality
  • Ability and willingness to relocate to Morris, MN (relocation assistance available)

Why Join Us:
  • GM Track Opportunity: Dealership will sponsor the right candidate through NCM Associates and/or NADA Academy
  • High-impact role with full ownership of sales operations
  • Dual franchise = significant volume and growth opportunity
  • Ability to build your own team and processes
  • Competitive compensation (base + aggressive performance bonus)
  • Relocation assistance available - open to out-of-state candidates
  • Supportive ownership with clear vision and fast decision-making
  • Rural market advantage - loyal customer base, less competition

Compensation:
$100,000 - $170,000+ (based on performance)

Top performers only-this role is for someone who wants to run a store, not just manage a desk.

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