Field Marketing Manager - Great Lakes

Arctic Wolf

$55K — $189K *
US-Anywhere
+ 5 other locationsRemote
Enterprise Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5-7 years of B2B field or partner marketing experience
  • Strong ability to build relationships with sales teams and leaders
  • Proficiency in marketing automation tools and Salesforce
  • Analytical skills to measure program effectiveness
  • Deep understanding of marketing/sales funnels and opportunity targets

Responsibilities

  • Create quarterly marketing plans to generate demand
  • Engage continuously with sales teams to enhance marketing effectiveness
  • Research and coordinate regional events for prospective customers
  • Develop methodology to share and prioritize field insights with corporate marketing
  • Collaborate with channel partners to create customer engagement programs
  • Evaluate and negotiate with vendors for event logistics
  • Manage field and partner marketing budgets and assess performance against goals

Benefits

  • Work remotely from MI, IL, IN, or greater Milwaukee, WI
  • Opportunity to make a significant impact in a high-growth company
  • Collaborative work environment with smart teammates
  • Engaging in meaningful work focused on ending cyber risk
  • Comprehensive benefits package including variable compensation and equity grants
Full Job Description

If you’re looking for meaningful work, smart teammates and the chance to make a real impact in a high-growth company that’s redefining security operations, Arctic Wolf is the right place for you.

Our mission is simple: End Cyber Risk. We’re looking for a Field Marketing Managerto be a part of making this happen.

Location

Remote -- must be based in MI, IL, IN, or greater Milwaukee, WI area

About the Role

The Field Marketing Manager serves as the in-region marketing expert, collaborating closely with regional account teams, including account executives and account representatives, and top tier channel partners.  This role is also responsible for communicating field-level insights to the broader marketing team to ensure that messaging, content and demand generation programs meet the needs of the region.

Responsibilities

  • Create quarterly marketing plans that generate demand and increase funnel velocity in assigned territory using input from local sales team, sales directors and channel managers

  • Continuously engage with sales teams to coordinate, communicate, and maximize impact of marketing initiatives

  • Research, design and coordinate regional and partner events that delight and engage prospective customers—from planning and logistics to post-event follow up with a focus on content development and delivery

  • Develop a formal methodology and practice to collect, share, field, and prioritize insights back with corporate marketing team to help optimize messaging, programs and tactics

  • Collaborate with top-tier channel partners to develop programs that open up opportunities with their customer base

  • Evaluate and negotiate with vendors including venues, direct mail providers, etc., and actively project manage vendor relations as designated 

  • Manage and balance assigned field and partner marketing budgets; evaluate results against goals and use learnings to drive improvement

Who You Are

  • Ability to effectively leverage marketing automation tools, project management software, and Salesforce to build campaigns and track performance

  • Knowledge of the B2B marketplace, channel partner ecosystems, and field marketing methodologies 

  • Strong analytical skills; ability to measure effectiveness of programs and extract actionable insights

  • Demonstrated ability to build effective working relationships with sales leaders and sales team members

  • Deep understanding of marketing/sales funnel and methods by which to achieve opportunity targets  ​​

Minimum Qualifications

  • 5-7 years proven experience in B2B field or partner marketing

  • Demonstrated ability to build effective working relationships with sales leaders and sales team members

Preferred Qualifications

  • Experience working for cloud services/security technology company with mid-market focus a plus

  • Positive, high-energy, team-focused, collaborative attitude

  • Bachelors degree in Marketing, Business, English or Communications

On-Camera Policy

  • To support a fair, transparent, and engaging interview experience, candidates interviewing remotely are expected to be on camera during all video interviews.

  • Being on camera fosters authentic connection, improves communication, and allows for full engagement from both candidates and interviewers.

  • We understand that technical, bandwidth, or location-related challenges may occasionally prevent video use. If this applies, candidates are required to notify us in advance so we can explore appropriate accommodations.

Security Requirements

  • Conducts duties and responsibilities in accordance with AWN’s Information Security policies, standards, processes, and controls to protect the confidentiality, integrity and availability of AWN business information (in accordance with our employee handbook and corporate policies). 

  • Background checks are required for thisposition.  

  • This position may require access to information protected under U.S. export control laws and regulations, including the Export Administration Regulations (“EAR”).  Please note that, if applicable, an offer for employment will be conditioned on authorization to receive software or technology controlled under these U.S. export control laws and regulations. 

The base salary range for this job family is 55,800 to 189,000 USD annually. This range reflects the base pay the company reasonably expects to offer for this position, aligned to the broader job family base pay structure. Actual base pay may vary based on skills, experience, and location, including job family level. In addition to base pay, Arctic Wolf offers variable incentive compensation, new hire equity grants, and a comprehensive benefits package.

Similar Jobs

More Jobs at Arctic Wolf

More Enterprise Technology Jobs

Find similar Field Marketing Manager - Great Lakes jobs: