Field Marketing Manager

Beam Up Ltd

$80K — $95K *
US-AnywhereRemote in United States
Information Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 3+ years of field or event marketing experience in a B2B tech environment
  • Ability to manage multiple programs simultaneously without losing focus
  • Strong organizational skills adept at prioritizing tasks
  • Willingness to travel for events and host gatherings
  • Creative mindset for building engaging experiences

Responsibilities

  • Develop a comprehensive global events program from the ground up
  • Plan and execute diverse event formats including trade shows, executive dinners, and webinars
  • Ensure seamless end-to-end event management with effective pre-event outreach and follow-up
  • Monitor and analyze event performance metrics such as pipeline, ROI, and lead conversions
  • Utilize performance data to refine investment strategies and enhance the events program
  • Create memorable experiences that elevate the company's presence in target sectors
  • Oversee the design and distribution of branded merchandise and event swag
  • Assist in crafting promotional content for social media and email campaigns related to events

Benefits

  • Opportunity to build a global events program from scratch
  • Fast-paced, dynamic work environment with room for creativity
  • Engaging travel opportunities related to event hosting
  • Ownership of strategy and program execution
  • Supportive team culture fostering professional growth and collaboration
Full Job Description
About the role

We're looking for a highly-organised, creative and energetic Field Marketing Manager to build and run an events and field programme that drives pipeline and strengthens relationships with key target accounts.

You'll own the strategy and execution of all events including large tradeshows, intimate executive dinners and customer-led webinars.

If you thrive in a fast-paced environment, love building from the ground up, and believe great events can genuinely move deals forward, this role is for you.

What you'll do
  • Build a global events programme from scratch, with a focus on both strategy and execution
  • Plan and execute a range of event formats including trade shows, executive dinners, hosted events and webinars
  • Ensure events run smoothly end-to-end, including proactive pre-event outreach, flawless event days and commercially-driven post-event follow-up
  • Track and report on pipeline, ROI and lead conversion metrics
  • Use events performance data to inform investment decisions and continuously improve the events programme
  • Build engaging and memorable experiences that position Beam as a leader in our target verticals
  • Own swag and merch, from working with designers to couriers, so our team and partners are always looking sharp and on-brand
  • Support with copy, social media email campaigns, and other creative content surrounding the events programme
Who you are
  • 3+ years of field or event marketing at a B2B tech company
  • Highly organised - you can run multiple programmes simultaneously, without dropping the ball
  • Comfortable working in a fast-moving environment where things aren't always figured out yet
  • Enjoys travelling to and hosting events

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