Fictiv

Field Marketing Director

Fictiv$143K — $160K *
Manufacturing & Automotive
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 10+ years of experience in field, event, or experiential marketing; preferably in B2B technology or manufacturing sectors.
  • Proven experience managing budgets exceeding $1M.
  • Demonstrated ability to build programs from the ground up.
  • Experience with account-based marketing (ABM) team collaboration.
  • Strong executive presence for presentations to C-suite stakeholders.
  • Vendor and agency management expertise.
  • Willingness to travel 35-40% of the year.

Responsibilities

  • Plan and execute all corporate and community events including trade shows and webinars.
  • Collaborate with ABM Director on target-account events ensuring investment alignment.
  • Develop and manage the SWAG program budget.
  • Analyze and report on event performance and ROI to the executive team.
  • Define the field marketing strategy and annual planning in line with revenue goals.
  • Work closely with VP of Marketing and Sales leadership on execution strategies.

Benefits

  • Comprehensive medical, dental, and vision insurance coverage.
  • 401K retirement savings plan.
  • Parental leave programs available.
  • Paid volunteer days to support community engagement.
  • Additional perks and benefits offered.
Full Job Description

Impact in this Role

As the Field Marketing Director, you will lead the comprehensive field marketing strategy and execution for MISUMI Americas, driving demand generation, brand authority, and customer engagement. You will own the full spectrum of events, community programs, and SWAG initiatives, collaborating closely with the ABM team to deliver high-impact, account-based experiences. This is a high-visibility role where you will bridge the gap between broader GTM objectives and localized marketing activations, ensuring measurable pipeline growth and ROI across our key engineering and manufacturing segments.
What You'll Be Doing
  • Own planning and execution of all corporate and community events (trade shows, summits, customer events, webinars, field activations).
  • Partner with the Director of ABM to plan and execute account-based events and align target-account investment and attribution.
  • Own SWAG program strategy and budget across Sales, Marketing, and internal initiatives.
  • Own event and field marketing performance reporting and ROI analysis; present to the VP of Marketing and executive team.
  • Define and own field marketing strategy, budget, and annual plan aligned to GTM and revenue goals.
  • Partner with the VP of Marketing, CMO, Sales leadership, Product Marketing, and Communications on strategy and execution.

Desired Traits
  • 10+ years in field, event, or experiential marketing; B2B technology, manufacturing, or industrial markets preferred.
  • Experience managing outside vendors, agencies, and contractors.
  • Proven budget ownership ($1M+) and track record building a program or function from the ground up.
  • Experience partnering with ABM or account-based marketing teams on target-account events and shared attribution.
  • Executive presence; comfortable presenting strategy and results to C-suite stakeholders.
  • Vendor and agency management experience.
  • Travel: Ability to travel 35-40% annually, domestically, for trade shows, summits, customer events, and leadership off sites

Physical Demands
  • While performing the duties of this job, the employee routinely is required to sit; walk; talk and hear; use hands to keyboard, fingers, handle, and feel; stoop, kneel, crouch, twist, crawl, reach, and stretch.
  • Can carry,lift, and move up to 30lbs.
Perks and Benefits
  • Competitive medical, dental, and vision insurance
  • 401K plan
  • Parental leave programs
  • Paid volunteer days
  • And much, much more!

Salary Range: $143,500 to $160,150 per year, based upon experience

About Fictiv

Fictiv is a digital manufacturing ecosystem that delivers high-quality parts at unprecedented speeds. It connects customers with a global network of highly vetted manufacturers and leverages software to provide instant quotes and DFM feedback, while streamlining the entire manufacturing process from quote to delivery. Fictiv?s digital thread enables customers to easily track and manage parts at every stage of production, from design to fulfillment, and its quality inspection AI reduces the risk of defects and ensures parts meet customer specifications. Fictiv?s platform is used by engineers and supply chain teams at some of the world?s most recognizable companies, including BMW, HP, and NASA.
Learn more about Fictiv
Size
200 employees
Industry
Founded
2013

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