5+ years of experience in regional field marketing including events and campaign management.
Execution-focused with strong multitasking abilities.
Exceptional organizational skills, with proficiency in budget management and communication platforms like Salesforce.com.
Proven ability to build relationships across sales, channel, and marketing teams.
In-depth knowledge of maximizing channel partnerships to meet shared objectives.
Must be eligible to work in the US without sponsorship.
Responsibilities
Lead regional field marketing initiatives and collaborate with sales teams.
Create lead generation programs focusing on acquiring new customers.
Develop and execute annual marketing plans with Channel Account Managers.
Measure campaign performance and recommend future strategies based on ROI.
Collaborate on key projects with the Americas marketing team and beyond.
Target named accounts alongside regional sales leadership to boost brand visibility.
Organize events and arrange executive speaking engagements to drive customer engagement.
Benefits
Collaborative work environment with sales and marketing teams.
Opportunity to work on high-impact marketing initiatives.
Engagement in innovative programs including ABM.
Exposure to a dynamic and multifaceted industry.
Full Job Description
Lead field marketing efforts for an assigned region. Work in close alignment with the sales team to define and execute effective plans.
Create lead generation programs to grow sales pipeline with an emphasis on net new customers. Cooperate with Product Marketing Managers and other Marketing peers to create programs supporting product launch plans and roadmap as well as regional field sales needs.
Work closely with Channel Account Managers to create and execute annual marketing plans that will drive partner's Check Point business. Manage channel co-op for your region.
Measure and report out on all campaign results and ROI. Utilize metrics to recommend future plans and programs based on results.
Work together with the Americas marketing team and the wider marketing team on special projects and key programs including ABM
Work closely with the regional sales leadership and sales team across the region to target named accounts and promote brand awareness.
Use of intelligence to invite key decision makers to attend webinars, live meetings and events to drive attendees per event in the US.
Develop event series to increase pipeline within current customers.
Arrange speaking engagements at executive level events.
Qualifications
5+ years of experience in running regional field marketing. Including physical and virtual events, campaign management, and understanding of digital marketing.
Execution-focused mindset. Ability to effectively manage multiple activities at once without sacrificing quality.
Extreme organizational skills include budget management and maintenance of all sales-facing and customer-facing communication channels (i.e. Salesforce.com and checkpoint.com/events).
Ability to forge and maintain strong working relationships at all levels within your region's field sales, channel and marketing teams.
Deep understanding of how to maximize channel partnerships and how to best leverage our channel and technology partners to achieve our joint goals.
Must be eligible to work in the US without sponsorship from an employer now or in the future
