Field GTM lead - Dreambook

Fermi AI

$120K — $150K *
Consumer Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 7-15 years of experience in fast-paced consumer AI companies or high-growth startups
  • Proven ability to build relationships with executives and founders
  • Comfort in owning revenue targets in early-launch environments
  • Excellent communication skills for explaining complex AI concepts
  • Strong operational skills with emphasis on CRM hygiene and follow-through
  • Willingness to travel 50-60% frequently for customer engagement

Responsibilities

  • Develop and execute the US event strategy to target high-value audiences
  • Attend multiple curated events monthly to engage with senior executives
  • Present compelling live product demos to showcase platform benefits
  • Convert event networking into concrete sales leads and customer acquisitions
  • Gather market intelligence and insights to inform the GTM playbook
  • Establish partnerships with event organizers and executive networks
  • Maintain detailed CRM records for efficient follow-up and engagement

Benefits

  • Shape a category during the global launch of a new AI product
  • Work closely with a lean founding team, owning your role from day one
  • Receive full coverage for travel, event access, and operational expenses
  • Gain access to an extensive network of innovative companies and tech leaders
Full Job Description
The Role: High-Agency, High-Impact

We are seeking our first US Field Go-to-Market (GTM) Lead to own our physical presence in front of high-value audiences. This is a founding, field-facing role for someone who is a relationship builder, strategic operator, and relentless closer.

You will be in the right rooms - executive conferences, CEO communities, and leadership summits - turning high-level conversations into an active pipeline and premium customers.

What You'll Do
  • Own US Event Strategy: Drive our presence across premium spaces like executive conferences, CEO communities, leadership summits, YPO/EO chapters, and private gatherings.
  • Execute in the Field: Attend 2-4 curated events per month, representing DreamBook in person, starting conversations with senior executives, and qualifying interest rapidly.
  • Deliver the Vision: Deliver sharp, high-stakes live product demos (including a compelling 60-second pitch) that make the platform's value click immediately.
  • Drive Revenue Outcomes: Turn event handshakes into a concrete pipeline, demo bookings, and closed-won customers.
  • Gather Field Intelligence: Capture insights on what resonates, unique user objections, and competitive dynamics to help refine our broader global GTM playbook.
  • Build Repeat Distribution: Cultivate long-term partnerships with event organisers, executive networks, and channel partners.
  • Maintain Pipeline Discipline: Keep CRM hygiene flawless, ensuring every high-touch interaction is logged and actioned rapidly.

What Success Looks Like
  • Direct sourcing of high-net-worth paying customers from field activities.
  • Highly optimised, qualified lead generation metrics per event.
  • On-site or rapid-turnaround (within 48 hours) trial sign-ups and booked follow-ups.
  • Highly accurate post-event ROI reporting and strategic actionable insights.

What We're Looking For
  • Experience: 7 to 15 years of fast-paced experience within consumer AI companies, high-growth consumer startups, or premium field-facing enterprise sales environments.
  • Executive Presence: Proven track record of operating in high-stakes rooms and comfortably building relationships with founders, CEOs, and top-tier executives.
  • Pipeline Ownership: Comfort owning a direct revenue/pipeline target in a zero-to-one or early launch environment.
  • Communication Mastery: The ability to explain complex, cutting-edge AI utility simply, credibly, and persuasively.
  • Operational Rigour: Strong self-reliance, CRM hygiene, and follow-through.
  • Mobility: Based in the US and eager to travel 50-60% of the time to be where our customers are.

Nice to Have:
  • Existing deep relationships within executive, founder, coaching, speaking, or professional leadership communities (e.g., YPO, EO).
  • A deep interest in books, self-publishing, thought leadership, or creator tools.
  • Publishing/Creator Passion (Bonus): Prior experience in digital media, publishing, creator economy tools, or productivity platforms (e.g., Notion, Figma) is a significant plus.

Why You Should Join Us
  • Shape a Category: Join right at our global launch and directly define how a breakout AI product goes to market in the US.
  • True Lean Autonomy: Work closely alongside a deeply involved founding team. We deliberately keep venture teams lean, so you have full ownership of your mandate from day one.
  • Fully Covered Travel: Full travel, premium event access, and operational expenses are entirely covered.
  • The Meraki Ecosystem Network: Gain unparalleled access to a broader ecosystem of breakthrough companies, tier-one talent, and serial tech leadership.

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