The RoleWe're hiring an Event and Field Marketing Lead to own and scale Pano's field marketing motion - building on an already-successful start to grow a program that drives pipeline, deepens customer relationships, and strengthens Pano's presence in the market.
This role sits at the intersection of event execution, community building, and pipeline generation. You'll partner closely with Sales, Customer Success, and the broader marketing team to design and deliver field experiences that move deals forward and turn customers into champions.
This is a high-impact individual contributor role with visibility across the company. You will own the field marketing budget, calendar, and outcomes - and have the opportunity to shape what "field marketing at Pano" looks like as we scale.
What you'll do- Own and execute Pano's field marketing calendar - trade shows, industry conferences, regional events, and owned Pano experiences - end-to-end from strategy through logistics and post-event follow-up
- Partner with Sales to drive pipeline through field programs - aligning on target accounts, pre-event outreach, and post-event follow-through to convert attendance into pipeline
- Build and manage Customer Advisory Boards (CABs) and community programs that deepen relationships with key customers, surface product insights, and create advocates
- Plan and produce executive and customer-facing experiences - roundtables, hosted dinners, and community gatherings - that accelerate deals and expand existing accounts
- Own field marketing measurement: set goals, track ROI, and report on event-sourced and event-influenced pipeline to marketing and sales leadership
- Manage event vendors, agencies, and budgets to deliver high-quality experiences on time; build scalable playbooks that grow with the business
What you'll bring- 5-8 years of field marketing, event marketing, or demand generation experience, ideally at a high-growth B2B tech or SaaS company
- Proven track record of planning and executing field programs - events, conferences, or owned experiences - that generate pipeline and influence revenue
- Experience running Customer Advisory Boards (CABs), customer roundtables, or other structured community programs
- Strong project management skills - comfortable juggling multiple events and programs simultaneously with sharp attention to detail and a bias for follow-through
- Collaborative partner to Sales and Customer Success - you know how to align field programs to revenue goals and communicate impact in terms the business cares about
- Familiarity with marketing and CRM tools (e.g., HubSpot, Salesforce) to track event attribution and report on field marketing's contribution to pipeline
Final compensation for full-time employees is determined by a variety of factors, including job-related qualifications, education, experience, skills, knowledge, and geographic location. In addition to base salary, full-time roles are eligible for stock options. Our benefits package also includes comprehensive medical, dental, and vision coverage, a matching 401(k) plan, and flexible paid time off.
