Terracon

Federal Marketing Strategist

Terracon$70K — $95K *
Education, Government & Non-Profit
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in communications, marketing, or a related field.
  • 5 years of marketing and communications experience, or 9 years of related experience in lieu of a degree.
  • Extensive experience in leading federal or large prime pursuits and teams.

Responsibilities

  • Lead nationwide federal pursuits, including IDIQs and strategic captures.
  • Manage and execute Mentor-Protégé Joint Venture (MPJV) pursuit strategies.
  • Facilitate meetings and discussions to guide federal pursuit decisions.
  • Develop and review proposal content for complex federal bids.
  • Establish and drive proposal schedules with focus on quality controls.
  • Ensure compliance and clarity of all federal proposals and messaging.
  • Collaborate with internal teams on positioning and marketing for federal opportunities.

Benefits

  • Opportunity to work within a passionate employee-owned organization.
  • Collaborative environment with talented professionals across various sectors.
  • Potential for national exposure and strategic influence in marketing efforts.
Full Job Description
Job Description

We are looking for a resourceful, passionate, dedicated Federal professional services marketing professional with a strong initiative to join our national marketing team! As a member of our team, you are at the heart of our employee-owned organization with the opportunity to collaborate with outstanding, talented technical, marketing, and client development professionals nationwide to win new business and cultivate outstanding client experience!

Responsibilities

The Federal Marketing Strategist leads and executes marketing and proposal efforts for complex, nationwide federal pursuits. This role is focused on strategic nationwide pursuit leadership, proposal management and development, messaging, and quality control, with particular emphasis on Mentor-Protégé Joint Ventures (MPJVs). The position partners closely with national marketing and communications, sector leaders, operations, capture managers, and regional marketing teams to deliver compliant, compelling, and differentiated proposals for Federal clients.
  • Lead nationwide Federal pursuits, including large strategic captures, IDIQs, SF 330s, and team qualifications.
  • Management and execution of MPJV pursuit efforts, overseeing pursuit strategy, messaging, schedules, deliverables, and quality control (QC), ensuring alignment with MPJV strategy.
  • Facilitate war rooms, strategy sessions, and Go/No-Go discussions for nationwide federal pursuits, to support pursuit decision-making and win strategies.
  • Lead the development, writing, and review of proposal content for complex, nationwide Federal pursuits, including executive summaries, project management approaches, technical narratives, and past performance.
  • Establish and drive proposal schedules, including Pink, Red, and Gold Team reviews, to support consistency, quality, and accuracy throughout the proposal lifecycle.
  • Provide proposal QC and messaging oversight to ensure clarity, consistency, compliance, and strong win themes across all Federal submittals.
  • Partner with capture, operations, and regional marketing teams to support prime and nationwide subbing Federal pursuits and ensure enterprise-wide alignment of positioning and messaging.
  • Coordinate marketing resources for data calls and direct the timely collection and organization of subconsultant information to meet proposal schedules and submission requirements.
  • Guide pursuit teams on Federal best practices, evaluation criteria, and agency-specific requirements, supporting early capture strategy and win theme development.
  • Maintain consistent Federal and MPJV messaging across regions, advancing efficiencies and best practices for nationwide efforts.
  • Serve as the CRM leader for Federal prime pursuits, identifying pursuits, building and managing the Federal pursuits pipeline, assigning marketing leadership, tracking activities, and providing data-driven insights.
  • Support annual SF 330 Part II updates for offices nationwide.
  • Partner with the national marketing manager of sectors and across the corporate marketing and communications department to support consistent Federal strategy and messaging, including internal communications, external communications (digital: website, social media, email campaigns), marketing (SF 330 information, national trade shows, collateral, graphic design).
  • Build strong relationships and deliver excellent client experience for internal operations teams and external partners (primes, proposal managers, and subconsultants).
  • Uphold safety and quality standards across all projects.


Qualifications

  • Bachelor's degree in communications, marketing, or related degree.
  • 5 years of marketing and communications experience,
  • Instead of a degree, a minimum of 9 years of related experience.
  • Extensive experience leading and managing federal or large prime pursuits and teams is required.

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About Terracon

Terracon is a leading provider of engineering consulting services in the United States. The company was founded in 1965 and has since grown to employ over 5,000 people in more than 150 offices across the country. Terracon offers a wide range of services, including geotechnical engineering, environmental consulting, construction materials testing, and facilities engineering. The company is committed to providing high-quality services to its clients while also promoting sustainability and environmental responsibility. Terracon is a privately held company and is headquartered in Olathe, Kansas.
Learn more about Terracon
Size
5,000 employees
Industry
Net Income
$50 million
Founded
2023
5 Year Trend
+20%
Revenue
$800 million
NASDAQ

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