AdventHealth University

External Communications Manager

AdventHealth University$83K — $155K *
Healthcare
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in journalism, communications, public relations, or related field
  • 5+ years of experience in corporate communications, media/public relations, or journalism
  • Deep understanding of traditional and social media trends
  • Strong storytelling skills across multiple platforms
  • Ability to coach executives and team members in public speaking and media interactions
  • Proficiency in AP Style and superb copy editing skills
  • Experience with brand journalism strategies is preferred

Responsibilities

  • Develop and execute communications strategies that position the organization and its leaders as national healthcare authorities
  • Manage budgets for assigned projects and monitor effectiveness of communication initiatives
  • Identify and pitch proactive story opportunities to media and stakeholders
  • Plan and coordinate media events, including speech writing and external communications
  • Maintain strong relationships with local and national media for enhanced brand visibility
  • Handle media requests and promote positive coverage for the organization
  • Provide strategic communications counsel to executives and stakeholders

Benefits

  • Full-time schedule with Monday to Friday work hours
  • Opportunity to work in a collaborative, media-rich environment
  • Engagement with both internal and external stakeholders
  • Possibility to influence national healthcare communications strategies
  • Work in a dynamic organization that values effective storytelling and communications
Full Job Description
Schedule:

Full time

Shift:

Day (United States of America)

Address:

900 WINDERLEY PL

City:

MAITLAND

State:

Florida

Postal Code:

32751

Job Description:

SHIFT: MONDAY - FRIDAY 8A - 5P

  • Contributes to and helps manage relevant budgets for assigned projects.
  • Other duties as assigned.
  • Monitors and reports on the effectiveness of communications strategies and tactics.
  • Develops and executes communications strategies that position the organization, its clinicians and executives as national leaders in health care.
  • Manages a variety of beats/service lines and identifies proactive stories for traditional media, social media, video, or other storytelling opportunities. Collaborates with internal communications, video, and social media teams to plan and execute storytelling opportunities.
  • Plans and coordinates media events, including speech writing, media strategy, and other external stakeholder communications.
  • Maintains strong relationships with relevant local and national media to enhance brand visibility.
  • Manages day-to-day proactive and reactive media requests to address inquiries and promote positive coverage.
  • Maintains strong relationships with internal stakeholders to ensure communications strategies support business and inter-departmental goals.
  • Counsels executives with issues management and supports the communications team with the development of messaging and planning. Analyzes audience research (media, social media, and other vehicles) and adjusts communications tactics accordingly.
  • Provides strategic communications counsel to executives, physicians, and colleagues.
  • Develops and implements risk management strategies for media relations.

Knowledge, Skills, and Abilities:
• Deep understanding of the traditional media and trends in social media [Required]• Strong storyteller with experience communicating to multiple audiences via multimedia and new media [Required]• Holds strong relationships with local and national media [Required]• Understands newsroom (TV, print, online, radio) operations [Required]• Strong organizational skills and experience in a high-volume, fast-paced organization [Required]• Ability to provide media and public speaking coaching to executives, physicians and team members [Required]• Superb writing, copy editing and public speaking skills [Required]• Proficiency in AP Style [Required]• Excellent analytical and problem-solving skills [Required]• Effective computer skills, particularly Word, Outlook, PowerPoint and Excel [Required]• Proficiency with editing software/apps [Preferred]
Education:
• Bachelor's [Required]
Field of Study:
• in journalism, communications, public relations or related field

Work Experience:
• 5+ years of experience in corporate communications, media/public relations, journalism or equivalent combination of experience [Required]• Experience working in a traditional newsroom or online news organization [Preferred]• Experienced in brand journalism strategies [Preferred]
Physical Requirements: (Please click the link below to view work requirements)
Physical Requirements - https://tinyurl.com/23km2677

Pay Range:

$83,699.48 - $155,693.55

Background Screening Requirement (Florida Law)

Certain positions are subject to Florida Level 2 background screening, including fingerprinting, as required by state law.

About AdventHealth University

AdventHealth University is a private university in Orlando, Florida. It was founded in 1992 and is affiliated with the Seventh-day Adventist Church. The university offers undergraduate and graduate degree programs in various fields including nursing, radiography, and sonography. AdventHealth University is accredited by the Southern Association of Colleges and Schools Commission on Colleges.
Learn more about AdventHealth University
Size
1,000 employees
Industry

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