DescriptionMake an Impact That MattersAs a key member of the executive leadership team, the EVP of Brand & Mission Advancement provides strategic leadership across:
- Marketing & Brand
- Communications
- Resource Development
- Community Engagement & Partnerships
- Special Events
This leader partners closely with the President & CEO, Board of Directors, and senior leaders to advance the YMCA's
2030 ONE MISSION ONE VISION Strategic Plan, driving philanthropic revenue, enhancing visibility, and positioning the YMCA as a trusted community leader.
The EVP leads a team of 10 professionals across marketing and resource development, with four direct reports, fostering a collaborative and high-performing culture.
A detailed position, organization, and community profile can be found here.
Key Responsibilities: Lead Brand & Marketing Strategy
- Serve as chief steward of the YMCA brand, ensuring consistency, clarity, and impact across all channels
- Drive data-informed, multi-channel marketing strategies that increase membership, program participation, and community awareness
- Leverage digital platforms, storytelling, and analytics to grow engagement and reach diverse audiences
Drive Fundraising & Philanthropy
- Lead a comprehensive advancement strategy, including annual, capital, major gifts, grants, and planned giving
- Oversee an annual fundraising goal exceeding $2M and hold a key leadership role in a $50M capital campaign
- Build a strong culture of philanthropy engaging staff, volunteers, and board members
Shape Strategic Communications
- Lead internal and external communications strategy that amplifies impact and inspires action
- Serve as a key organizational spokesperson and manage media relationships
- Oversee storytelling, campaigns, and publications that position the YMCA as an indispensable community partner
Strengthen Community Partnerships & Influence
- Build and sustain strategic relationships with civic, corporate, and government partners
- Engage in regional leadership, advocacy, and community initiatives to expand the YMCA's visibility and impact
- Position the YMCA as a trusted convener addressing key community needs
Lead Signature Events & Engagement
- Oversee high-impact fundraising and community events that elevate the brand and deepen donor engagement
- Align events with campaign goals, stewardship strategies, and community connection
Requirements- Bachelor's degree, Master's preferred
- 10+ years of progressive executive leadership experience in fundraising, marketing, communications, or advancement
- Proven success leading major gifts, campaigns, and comprehensive fundraising strategies
- Strong background in branding, digital marketing, and multi-channel communications
- Experience building and leading high-performing teams
- Demonstrated ability to engage board members, donors, and community stakeholders
- Strong business acumen and data-driven decision-making skills
- Experience with CRM systems and performance analytics
- Passion for the YMCA mission and values
Preferred:
- CFRE or similar fundraising credential
- Experience in a multi-site nonprofit
