Position Details

Position Information

Position Title
Executive Director of Marketing and Communications for Alumni and Development

Position Number
896415

Position Category
Administration

School/Division
Office of Vice Pres. of Development (division)

Department

Full-Time or Part-Time
Full-Time

Description

The Executive Director of Marketing and Communications for Alumni and Development will report to the Senior Vice President for Development and Alumni Affairs. The Executive Director serves as a strategic marketing and communications leader responsible for bridging the Development and Alumni Affairs division with the central Marketing and Communications team. This role designs, drives, and oversees comprehensive, multi-channel communication strategies to enhance the visibility and reputation of Hofstra University among alumni, donors, and key prospects. Serving as the strategic lead for annual giving, the Executive Director oversees the planning, execution, and analysis of comprehensive annual fund operations, multi-channel solicitation pipelines, and high-impact content creation to drive donor acquisition, retain loyal contributors, and maximize unrestricted annual revenue.

Responsibilities include, but are not limited to:

• Strategic Annual Fund Management & Multi-Channel Appeals: Oversees the strategic planning, goal setting, segmenting, and execution of all Annual Fund operations, including multi-channel direct mail, email appeals, digital fundraising, and giving days to drive overall donor participation and dollar growth.
• Content Creation & Messaging Strategy:Conceptualizes, writes, edits, and oversees the hands-on creation of high-impact print publications, digital campaign assets, email newsletters, stewardship reports, scripts, and web/social content tailored to varied audiences.
• Brand Consistency & Editorial Oversight: Oversees all alumni and development marketing, communications, and solicitation materials to ensure message alignment, visual representation, and brand consistency across all touchpoints.
• Cross-Divisional & Executive Collaboration: Collaborates closely with senior leadership, deans, development officers, and alumni relations staff to identify engagement opportunities and generate compelling content that supports unit-level and university-wide fundraising goals.
• Data Analytics, AI & Campaign Optimization:Leverages data analytics, AI tools, and key performance metrics to evaluate campaign effectiveness, optimize marketing strategies, and personalize messaging for diverse donor segments.
• Higher Education & Advancement Innovation: Stays current on evolving trends and best practices in development, annual giving, and marketing communications, integrating innovative techniques to elevate institutional engagement.

Qualifications

• Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
• 8-10+ years of progressively responsible leadership experience in marketing, communications, annual giving, or higher education development.
• Proven track record of developing and executing successful annual fund or direct response fundraising campaigns.
• Demonstrated mastery in multi-platform content creation, strategic storytelling, and executive-level written and verbal communication.
• Strong strategic planning, budget management, and project leadership skills, with a proven ability to manage complex initiatives across matrixed teams.
• Proficiency with modern digital marketing tools, content management systems, CRM platforms, and emerging AI technologies.
• Deep understanding of fundraising principles, donor cultivation, annual giving metrics, and stewardship best practices.

Preferred Qualifications

Special Instructions

Deadline
Open Until Filled

Date Posted
08/07/2026

Salary/Salary Range
$130,000 - $140,000

Additional Information
Hofstra University provides the above salary* as a good faith estimate of the starting pay range which considers factors such as (but not limited to) scope and responsibilities of the position, candidate's work experience and education. In addition to the salary offered, we offer a collegial and inclusive culture, and a benefits program which includes generous paid time off, paid holidays, tuition remission for employees and eligible dependents, and a retirement plan with University contributions.

*Salary ranges indicated for positions covered under a Collective Bargaining Agreement are in accordance with the CBA.