Events Marketing Manager

Insight Global

$70K — $95K *
Business Services
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in marketing, communications, or related field.
  • 4-7+ years of experience in event marketing, event planning, or project management in SaaS or B2B tech.
  • Exceptional organizational skills to manage multiple projects and deadlines.
  • Strong interpersonal and communication skills for cross-functional collaboration.
  • Proven ability to design and execute innovative events that engage diverse audiences.
  • Familiarity with event management tools and CRM systems, like Salesforce and HubSpot.
  • Positive, proactive, and solutions-oriented with a 'no task too small' attitude.

Responsibilities

  • Develop and implement comprehensive event marketing strategies aligned with business goals.
  • Create and manage budgets to ensure cost-efficiency and timely execution of events.
  • Maintain strong relationships with vendors, partners, and stakeholders for seamless logistics.
  • Lead multi-channel promotional campaigns to enhance audience engagement for events.
  • Oversee the development of event materials and digital content for brand consistency.
  • Collaborate with sales and marketing teams to align on event objectives and maximize impact.
  • Manage logistics for live, hybrid, and virtual events, ensuring a professional experience for attendees.
  • Collect and analyze event data to assess performance and guide future marketing strategies.

Benefits

  • Medical, dental, and vision insurance starting on the 31st day of employment.
  • Options for HSA, FSA, and DCFSA accounts.
  • Access to a 401k retirement account with employer matching.
  • Paid sick leave and other paid time off in accordance with applicable law.
Full Job Description
We are seeking an Events Marketing Manager who is highly organized, collaborative, and execution-driven to own the planning and execution of strategic marketing events. This individual will play a critical role in elevating the brand, engaging customers and prospects, and driving pipeline growth through impactful event experiences.

The ideal candidate is a creative problem solver, a strong collaborator across functions, and someone who thrives in a fast-paced environment while executing flawlessly at a high level.

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to [email protected] learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/.

Required Skills & Experience
• Strategic Planning: Develop overarching event marketing strategies and tactical plans aligned with broader business objectives.
• Budget & Timeline Management: Create and manage event budgets, ensuring cost-efficiency and on-time delivery.
• Vendor & Stakeholder Relations: Manage relationships with venues, partners, sponsors, and agencies to secure favorable terms and seamless event logistics.
• Promotional Activities: Lead multi-channel event promotion campaigns across email, social, and digital to maximize audience engagement.
• Content & Collateral Development: Oversee the creation of event materials, presentations, and digital content to reinforce messaging and brand consistency.
• Cross-Functional Collaboration: Partner with sales, product marketing, and brand teams to ensure alignment and maximize event impact.
• Event Execution & Coordination: Own logistics for live, hybrid, and virtual events, ensuring a smooth and professional attendee experience.
• Performance Analysis & Reporting: Collect and analyze event data, gather feedback, and report ROI to inform future strategies.
• Education: Bachelor's degree in marketing, communications, or related field.
• Experience: 4-7+ years of experience in event marketing, event planning, or project management, preferably within SaaS or B2B tech.
• Organizational Skills: Exceptional ability to juggle multiple projects, deadlines, and stakeholders simultaneously.
• Collaboration: Strong interpersonal and communication skills to work cross-functionally and with external partners.
• Creativity & Innovation: Proven ability to design and execute engaging events that resonate with diverse audiences.
• Technical Proficiency: Familiarity with event management tools (e.g., Cvent, Splash), digital marketing platforms, and CRM systems (e.g., Salesforce, HubSpot).
• Attitude: Positive, proactive, and solutions-oriented with a "no task too small" mindset.

Nice to Have Skills & Experience
- Previous large enterprise experience
- Previous start up experience

Benefit packages for this role will start on the 31st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.

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