Events Marketing Manager

GC AI

$90K — $120K *
Business Services
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 6+ years in event management, preferably in B2B SaaS, legal, or AI/tech environments.
  • Experience managing a variety of event formats including owned, sponsored, live, virtual, and hybrid events.
  • Demonstrated project management skills handling multiple events under tight deadlines.
  • Proficient in vendor contract negotiation and budget management.
  • Adaptable to a fast-paced startup culture with quick-changing priorities.
  • Willingness to travel domestically and internationally, approximately twice a month.

Responsibilities

  • Own events from conception to execution, covering a range of formats.
  • Evaluate and prioritize events based on target accounts and revenue opportunities.
  • Manage all logistics including venue sourcing, budgeting, and on-site setup.
  • Run hybrid and virtual events, ensuring technical support and attendee engagement.
  • Collaborate with Sales for targeted outreach before and after events to maximize lead potential.
  • Create event collateral and content in partnership with Marketing resources.
  • Track and analyze event performance, providing actionable insights for improvements.
  • Document processes and establish repeatable frameworks for future events.

Benefits

  • Flexible remote work policy with a hybrid option available for local employees.
  • Opportunity to work in a dynamic and rapidly evolving industry.
  • Engagement with high-profile legal and corporate clients through event programming.
  • Chance to significantly contribute to brand growth and revenue generation efforts.
  • Development of impactful event strategies that enhance professional growth.
Full Job Description
About The Role

We're hiring an Events Marketing Manager to lead the programs that connect GC AI with the in-house legal community. This role covers the full spectrum: owned and sponsored, live and virtual, intimate dinners and large-scale conferences. You'll own strategy, planning, logistics, execution, and measurement, ensuring every event ties directly to brand credibility and revenue outcomes. You will have a healthy budget yet be scrappy. The goal is to execute at the very highest level

You'll partner closely with Sales and Marketing to make events a core part of our demand engine and brand presence. Success is measured not just by smooth execution, but by the pipeline generated, the conversations advanced, and the lasting impression left with customers and prospects.

What You'll Do
  • Own an event from start to finish, including owned (GC dinners, roundtables, GC AI Summit) and sponsored (trade shows, partner activations, industry conferences).
  • Evaluate and prioritize events based on target accounts, ICP alignment, and revenue potential.
  • Balance brand presence, pipeline goals, and budget discipline.
  • Manage end-to-end logistics: venue sourcing, contract negotiation, budget management, A/V and tech ordering, catering, travel, shipping, and on-site set-up and staffing.
  • Run virtual and hybrid events: platform setup, technical rehearsals, speaker sourcing and prep, presentation creation, attendee engagement, post-event recordings.
  • Ensure seamless attendee experience regardless of format.
  • Partner with Sales to drive pre-event prospecting, targeted invitations, and post-event follow-up, ensuring no lead falls through the cracks.
  • Collaborate with Marketing colleagues to create collateral, agendas, speaker materials, and post-event content (recaps, highlight reels).
  • Track event performance, report insights, and recommend improvements.
  • Develop repeatable playbooks, vendor lists, budget templates, and run-of-show guides.
  • Implement scalable processes that improve efficiency and quality over time.

What We're Looking For
  • Experience: 6+ years in event management, ideally in B2B SaaS, legal, or AI/tech startup environments.
  • Formats: Proven track record running a mix of owned, sponsored, live, virtual, and hybrid events.
  • Meticulous Execution: Strong project manager with ability to handle multiple events simultaneously under tight deadlines.
  • Vendor & Budget Management: Skilled in negotiating contracts, managing budgets, and holding vendors accountable.
  • Flexibility: Comfortable in a fast-paced startup environment where priorities shift quickly.
  • Travel: Willingness to travel domestically and internationally as required; this will likely be 2x/month.


A Note On Pace

We're building something new in a once-in-a-generation shift in technology and the legal industry, so we move at a relentless pace. We expect urgency, ownership, and good judgment even when things aren't perfectly clear. If you need structure and consensus to do your best work, this isn't the right place for you. If you thrive in ambiguity and growth, work with intensity, and want real responsibility, keep reading. We're excited to meet you.

Location Policy

This is a remote role unless you fall within the following parameters. If you live within approximately 50 miles of our San Mateo, CA or Provo, UT office, the position follows a hybrid schedule with in-office days on Tuesdays, Wednesdays, and Thursdays.

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