Permanent Position - HybridFasken is looking for an experienced Events Manager to join our Firmwide Marketing Communications Team. Reporting to the Senior Director, Marketing Communications, the Events Manager is accountable for the design, development and delivery of Fasken's Firmwide events strategy and its internal events program.
The successful candidate will deliver a portfolio of strategic, high-impact programming for clients, potential clients and internal firm members.
The role is hybrid with office presence required at minimum two (2) days per week.
Primary Responsibilities:Event Strategy
- Develop and implement the firm's external event strategy to help realize firm business development objectives
- Work with Firm partners, senior leadership, lawyers and colleagues across offices to lead development and execution of all Firmwide events, including participation and delegations to conferences in other
- Work closely with Marketing-Communications and Business Development colleagues to ensure targeted invitations, amplification of event content, and targeted attendee follow-up support to lawyers and practice groups
- Coordinate advance logistics (room reservations and layout, audio-visual needs, invitations) and day-of execution as related to in person and/or in virtual events;
- Prepare timelines and budgets for events and ensure key firm members are kept informed of progress and that the event is delivered in line with objectives;
- Establish event KPIs and then gather and analyze information to review and report on performance of events and ensure continuous improvement;
- Source, manage and maintain relationships with external suppliers and preferred vendors;
- Bring forward new and creative ideas to help Fasken maintain a strong competitive edge through high-quality events;
- Propose initiatives to improve participant satisfaction as well as internal client satisfaction;
- Keep up to date with events trends and leverage firm and market data to support event strategies, working closely with the CRM and data team in particular;
- Manage the practice group and special group event budgets and validate spend against the budget throughout the year;
- Collect and analyze feedback, including results and presenting them to leadership
Leadership
- Oversee the event tracker to provide quarterly
- Identify opportunities to improve workflows and processes for internal and external events, introducing tools/templates as needed. Ensure adoption of AI tools to create efficiencies.
- Understand business objectives and collaborate with the firm's Business Development team, data analytics team and the Marketing-Communications team in maximizing impact of external events activity.
Required Knowledge and Experience:- Post-secondary education in marketing, event planning or other relevant experience, preferably within a professional services environment;
- Minimum 6-8 years experience, including with large multi-stakeholder events;
- Experience running hybrid events and employing technology to maximize impact of virtual events; AI technology an asset
- Strong executive presence and the ability to engage confidently with senior
- Negotiation and management skills essential;
- Ability to liaise with and build consensus among stakeholders and incorporate business strategy to tailor event activities;
- Knowledge of venues across markets (particularly Toronto) and food and wines;
- Creative thinker and problem solver with excellent attention to detail;
- Highly organized with the ability to work to tight deadlines;
- Proactive and forward-thinking;
- Highly collaborative and adept at developing strong working relationships;
- Advanced knowledge of MS Office - Teams, Word, Excel and PowerPoint;
- Experience using a CRM system, e-marketing platforms;
- Flexibility with working hours when required
Pay Range$95,000 to $110,000 per annum. Pay range to be commensurate with experience.
VacancyThis role is being posted to fill a current vacancy.
AI DisclosurePlease note that artificial intelligence tools may be used to assist in screening, assessing, or selecting applicants for this position.
