We are seeking an experienced Estate Hospitality Manager to lead and inspire our tasting room team, drive operational excellence, and expand innovative, world-class hospitality experiences that create lasting connections with our guests. Under the direction of the Director of Hospitality, the Estate Hospitality Manager oversees all aspects of the daily operations of the Tasting Room, On-site Inn, and elevated tasting experiences. The ideal candidate is a luxury hospitality professional with a passion for wine, capable of guiding a high-performing team while delivering exceptional guest experiences that reflect the sophistication and artistry of our estate.

This position is based at our JUSTIN Estate: 11680 Chimney Rock Road, Paso Robles, CA. This full-time role requires a flexible schedule, including the ability to work weekends and holidays.

Job Description

Leadership & Staff Management

• Leads, trains, and inspires a team of wine educators and hospitality professionals to uphold the highest standards of luxury service.
• Fosters a culture of professionalism, integrity, and hospitality that mirrors the prestige of our wines.
• Communicates and enforces company policies and procedures effectively to the Tasting Room and Inn staff.
• Collaborates with internal teams (Marketing, Wine Club, Events) to execute private tastings, curated events, and exclusive release experiences.
• Represents the estate at select industry and trade events as a brand ambassador.

Guest Experience & Operations

• Delivers a world-class guest experience, guiding visitors through personalized tastings that reflect our commitment to craftsmanship and service.
• Maintains impeccable presentation standards in the Tasting Room and Inn, ensuring the environment aligns with the elegance of our brand.
• Oversees tasting room operations, including scheduling, inventory control, reservation management, and quality assurance.
• Cultivates relationships with high-value guests, members, and collectors to nurture loyalty and long-term brand advocacy.

Sales & Financial Performance

• Shares weekly budget and performance data-including wine and merchandise sales, tours, outreach efforts, and staff training-with the Director of Hospitality.
• Partners with the Merchandise and Marketing teams to drive merchandise and wine sales.
• Manages merchandise budgets and ensure product displays and tasting room ambiance meet brand standards.
• Leverages guest insights and data to optimize sales performance, membership growth, and overall profitability.

Qualifications

• 3+ years of hospitality operations management experience, including 2+ years of retail sales experience; wine industry experience is required
• Strong hands-on leadership and team development skills; proven success in recruiting and hiring high-performing team members
• Proven ability in mentoring and developing teams to drive club conversion performance through effective storytelling, coaching, and customer engagement strategies
• Strong sales background with the ability to promote and sell luxury products
• Passion for wine, hospitality, and delivering luxury guest experiences
• Exceptional communication skills with the ability to engage guests and staff at all levels
• Strategic thinking and problem-solving abilities with a focus on operational excellence
• Proficiency in MS Office programs, particularly Excel (formulas, tables, charts) and PowerPoint
• Ability to manage budgets, track performance metrics, and drive sales results
• Bachelor's degree in hospitality management or equivalent
• Valid Alcohol and Food Handlers cards (e.g., ServSafe, TIPS) or must obtain upon employment
• Introductory wine certification (WSET, CMS, etc.) is a plus
• Availability to work weekends, evenings, and holidays as needed

Pay Range: $85,000 - $95,000 and may include a discretionary bonus. Final compensation will be dependent upon skills & experience.

Additional Information

• Thriving Wellness Community: Access to top-notch medical coverage comprehensive vision and dental plans, and a 401k with match eligibility to secure your financial future and including:
  • 24/7 online physician consultations
  • virtual mental health resources
  • life coaching
  • engaging employee community groups
  • cash rewards for healthy habits and fitness reimbursements
  • library of on-demand fitness videos
• Career Advancement Opportunities: Unlock your potential with clear paths for career progression and internal mobility across our diverse family of brands and business units.
• Focused Learning and Development: Grow as a leader with our dedicated Learning and Organizational Development department, offering extensive resources like People Manager and leadership training, webinars, and eLearning courses.
• Empowering Mentorship Program: Connect with colleagues through our company-wide mentorship program to share goals, overcome challenges, and drive your career forward.
• Continuous Improvement Training: Participate in training that empowers all employees to learn and implement concepts that drive significant, positive change in the workplace.
• Building a Healthy Society: To date, our co-Founders Lynda and Stewart Resnick, through their foundations and The Wonderful Company, have invested more than $2.5 billion in education, health and wellness, community development, and sustainability initiatives across California's Central Valley, Fiji, and the world. In 2025, Wonderful ranked as #1 in PEOPLE's "100 Companies That Care" list and was named one of Fortune magazine's 100 Best Companies to Work For. To learn more about our corporate social responsibility efforts, visit csr.wonderful.com.
• Giving Back to the Community: Make a difference with Wonderful Giving, allowing you to allocate company-provided funds to up to three charities of your choice, and join Wonderful Neighbor to contribute to group service projects within our local communities.

Located in Paso Robles, JUSTIN® Vineyards & Winery was founded in 1981 and is known for crafting world-class wines using Bordeaux grape varieties, including the iconic ISOSCELES® blend of Cabernet Sauvignon, Cabernet Franc, and Merlot. The Vineyard estate, located at 11680 Chimney Rock Road, features a tasting room, luxury five-star accommodations at the JUST Inn®, and the MICHELIN Star- and MICHELIN Green Star-awarded The Restaurant at JUSTIN - making it one of the only wineries on the Central Coast to offer all three options. In September 2018, a new second location, the JUSTIN Downtown Tasting Room, opened, introducing an expansive wine-tasting bar, lounge, and a full dining room that's situated prominently on the square along Downtown City Park in the heart of Paso Robles. In addition to its stellar hospitality, JUSTIN consistently receives top honors around the world, establishing itself as a leader in New World Bordeaux-style winemaking.

JUSTIN wines are available through discerning fine wine retailers and restaurants throughout the United States, or directly from the winery via JUSTIN's Tasting Room, online store, or to members of the exclusive JUSTIN Wine Society wine club. To discover more about JUSTIN, visit www.justinwine.com, like us on Facebook, or follow us on Instagram.

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