Job SummaryThe
Enterprise Marketing Leader is responsible for leading Black & Veatch's global marketing function, driving initiatives that strengthen market presence, support business development, elevate brand awareness, and advance the company's growth objectives. This role partners closely with business and enterprise leaders to execute programs that enhance client engagement, generate market demand, reinforce Black & Veatch's position as a leader in sustainable infrastructure, and promote the company's distinctive employee-owner culture.
The Enterprise Marketing Leader oversees a team of professionals responsible for brand management, digital marketing, campaigns, events, media relations, social media, market insights, creative services, and marketing operations.
Key ResponsibilitiesLeadership & Team Development- Lead and develop a high-performing organization by attracting, developing, and retaining talent while strengthening organizational capabilities, succession planning, and leadership development to support long-term growth.
- Foster collaboration across sectors, regions, solutions, and enterprise functions.
- Promote a culture of accountability, innovation, continuous improvement, inclusion and employee ownership.
Brand & Market Positioning- Lead the development and stewardship of Black & Veatch's global brand, including positioning, messaging, visual identity, and brand standards, ensuring consistent and compelling brand experiences across all physical and digital channels.
- Drive integrated campaigns, content, and thought leadership that effectively communicate Black & Veatch's value proposition, capabilities, expertise, and industry leadership.
- Leverage market intelligence, competitive insights, and client feedback to strengthen brand differentiation, market visibility, and growth opportunities.
- Partner with Employee Communications and Human Resources to align messaging, employee value proposition (EVP) initiatives, and brand experiences.
Digital Marketing- Lead digital marketing activities, including website management, search optimization, email marketing, social media, and emerging digital channels.
- Partner with technology teams and external providers to optimize digital platforms, tools, and analytics capabilities.
- Drive adoption of data-driven practices that improve campaign effectiveness, audience engagement, and decision-making.
Events & Media Relations- Oversee Black & Veatch's global events strategy, including conferences, trade shows, client events, recruiting events, and industry partnerships.
- Lead media and external engagement initiatives while building and maintaining relationships with key industry organizations, partners, and media outlets to enhance market visibility, elevate Black & Veatch's employee-owner culture, and support industry leadership.
- Support reputation management initiatives and coordinated responses to external communications matters.
Marketing Operations- Establish KPIs, dashboards, and reporting processes to measure effectiveness and contribution to business objectives.
- Manage and optimize the global marketing budget and resource allocation strategy to maximize impact, effectiveness, and return on investment.
- Lead market insights, performance analytics, and operational planning activities while ensuring the efficient execution of processes, technologies, tools, and workflows that support business objectives.
Preferred Qualifications- Demonstrated experience leading cross-functional programs and initiatives in a complex business environment.
- Experience developing and executing initiatives that support business growth, market expansion, client engagement, or organizational performance.
- Strong leadership, collaboration, and stakeholder management skills.
- Strong business acumen and ability to translate business priorities into actionable initiatives.
- Excellent communication, project management, and relationship-building skills.
- Experience leading brand development, digital engagement, events, media relations, or integrated campaigns.
- Experience within the engineering, infrastructure, energy, construction, technology, sustainability, or professional services industries.
- Experience leveraging analytics, technology platforms, and performance metrics to drive decision-making and continuous improvement.
Minimum QualificationsBachelor's degree in related field or equivalent experience. 15+ years progressive management experience in related areas.
All applicants must be able to complete pre-employment onboarding requirements (if selected) which may include any/all of the following: criminal/civil background check, drug screen, and motor vehicle records search, in compliance with any applicable laws and regulations.
CertificationsNone Specified
Work Environment/Physical DemandsHybrid or flexible work options may be offered after the first 90 days of employment based upon manager discretion, job performance and work assignments.
Salary PlanMAC: Marketing & Communications
Job Grade021
