Position OverviewB&T USA is seeking an experienced E-Commerce Manager responsible for implementing and managing the company's online sales strategy to drive revenue growth and enhance customer experience. This role oversees the day-to-day operations of the e-commerce platform, including website performance, digital marketing, product merchandising, analytics, and customer journey optimization.
Essential Duties and Responsibilities- Develop and execute the overall e-commerce strategy aligned with business objectives.
- Identify new opportunities to increase online sales and market share.
- Monitor industry trends, competitor activities, and emerging technologies.
- Oversee the functionality, performance, and user experience of the e-commerce platform.
- Ensure website content is accurate, up-to-date, and optimized for conversions.
- Coordinate updates, launches, and enhancements with development teams.
- Manage online marketing channels such as SEO, SEM, email, social media, and paid advertising.
- Plan and execute campaigns to drive traffic, engagement, and sales.
- Optimize conversion rates and customer acquisition strategies.
- Collaborate with merchandising/operations teams to manage product listings, pricing, and inventory.
- Ensure proper categorization, descriptions, and imagery for all products.
- Track and analyze KPIs such as traffic, conversion rate, average order value, and revenue.
- Generate performance reports and provide actionable insights.
- Use data to continuously improve site performance and marketing efforts.
- Optimize the end-to-end online customer journey.
- Address usability issues and improve checkout processes.
- Work with customer service teams to resolve issues and enhance satisfaction.
- Manage relationships with third-party vendors, platforms, and tools.
- Evaluate and implement new technologies to improve operations and sales.
Required Education, Experience and Skills- Bachelor's degree in marketing, business or a related field.
- 5 - 7+ years of experience in e-commerce, digital marketing, or online retail management.
- Experience managing budgets and digital advertising spend preferred.
- Familiarity with CRM tools and marketing automation platforms preferred.
- Basic understanding of UX/UI principles preferred.
- Strong analytical and problem-solving skills
- Excellent project management and organizational abilities
- Data-driven decision-making mindset
- Effective communication and leadership skills
- Customer-focused approach
- Ability to work in a fast-paced, dynamic environment
- Strong understanding of e-commerce platforms (e.g., Shopify, Magento, WooCommerce).
- Experience with analytics tools such as Google Analytics or similar platforms.
- Knowledge of SEO, PPC, email marketing, and conversion optimization
Work Environment:- Office-based and/or remote/hybrid work arrangement.
- May require occasional extended hours during product launches or peak sales periods.
Physical Requirements Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions of the position.
- Prolonged periods of sitting at a desk and working on a computer.
- May require occasional extended hours during product launches or peak sales periods.
Job TypeFT - Salary
On-Site and/or remote/hybrid
Benefits- Company contributes 100% for employee HMO medical option.
- Dental
- Vision
- 401(k) Retirement Savings Plan including 4% matching contributions
- Disability Plans
- Company paid Life Insurance
- Paid vacation and sick leave
- Paid Holidays
