General Motors

District Manager - Sales

General Motors • $70K — $120K *
US-Anywhere
+ 5 other locationsRemote
Manufacturing & Automotive
Less than 5 years of experience
Today
Be an Early Applicant
Job Overview by Ladders

Qualifications

  • Bachelor's, Master's, or MBA in Economics, Sales, Marketing, Business Administration, or related fields
  • Unrestricted mobility and ability to relocate
  • Strong communication, interpersonal, and leadership skills
  • Superior analytical and decision-making abilities
  • Self-starter with results-driven mindset
  • Strong sales and negotiation skills
  • Experience in a District Sales Manager or related field-based sales role

Responsibilities

  • Develop and execute business plans to meet sales and market share targets
  • Analyze competitive data to create targeted action plans for dealers
  • Drive performance improvements at underperforming dealerships
  • Lead dealers in consensus cycles and order strategies
  • Maximize vehicle order coverage in alignment with retail sales goals
  • Enhance customer satisfaction through continuous improvements in the retail experience
  • Monitor dealership performance and compliance with GMCC standards

Benefits

  • Paid time off including vacations and holidays
  • Healthcare, dental, and vision benefits
  • Life insurance plans for you and your family
  • Defined Contribution Pension plan with company contributions
  • GM Vehicle Purchase Plan for employees, family, and friends
Full Job Description
Job Description

District Manager - Sales

Vacancy Status:
This posting is not for an existing vacancy within the organization and is open to new applications. (New Head Count)

AI Disclosure:
As part of the application process, Artificial Intelligence will be used in the hiring process for this role.

Work Arrangement:
This role is categorized as Remote within the specific province, meaning the selected candidate may be based anywhere in the province of Alberta, Saskatchewan, Manitoba or British Columbia and is not expected to report to a GM worksite unless directed by their manager. This role requires frequent travel within the assigned district (at least 50% or as determined by your manager).

Job Summary:

District Managers - Sales have territorial responsibility for the administration of the Dealer Sales and Service Agreements (DSSA) between General Motors of Canada Company (GMCC) and its dealer network. They are accountable for all vehicle sales and marketing activities in their district and act as trusted advisors to dealerships, collaborating on the development and implementation of business plans that drive retail sales, market share, revenue, and customer experience improvements.

This position supports and guides regional marketing plans and strategies into the district and assists in identifying opportunities and developing plans to grow retail sales, market share and revenue.

Key Focus Areas:

The successful candidate will focus on and be measured against the following key areas:
  • Retail sales vs. Objective
  • Market share performance
  • Consensus Coverage
  • LPO Accessories vs. Objective
  • Improve Customer Satisfaction (PDSS) and customer retail experience


Key Responsibilities:
  • Sales and Market Share Performance
    • Develop and execute a district business plan to achieve retail sales and market share objectives, ensuring strong coverage of estimated and available shipping.
    • Achieve district-level sales and share targets by analyzing sales, inventory, market share, and competitive data to identify opportunities and gaps, and build dealer-specific action plans.
    • Drive improvement at poor-performing market share dealers through focused performance improvement plans (e.g., DPIP / DRER / focus dealers).
    • Drive effective dealer-level forecasting processes, leveraging tools and reports to ensure the right mix and timing of product.
  • Consensus Coverage
    • Lead and motivate dealers through consensus cycles and ordering calls, ensuring ordering strategies capitalize on vehicle line and ICE / EV opportunities to grow market share.
    • Develop plans and strategies to maximize vehicle order coverage that supports retail sales, balancing production constraints and dealer inventory needs.


  • Support adjacent revenue performance: Accessory sales, OnStar, GM Protection Plan (GMPP), GM Financial products.


  • Customer Satisfaction and Retail Experience
  • Develop and execute a district business plan to achieve CSI and retail experience objectives, including support for GMCC CSI initiatives and the Retail Excellence Program.
  • Build a customer-focused culture within the dealer network; ensure processes and procedures support customers and build advocacy throughout the ownership lifecycle.
  • Champion continuous improvement of the digital customer experience (websites, digital retailing, CRM processes) and implement retail innovation that enhances the retail journey.
  • Drive CSI performance and address negative-impact dealerships through structured action plans; manage escalated customer complaints with a "win-win" orientation. Work with dealers on Google Reviews, helping to increase response rate, addressing any negative comments in a timely manner.


  • Dealer Network, Marketing and Communications
    • Support utilization of GM initiatives to build and maintain a strong dealer organization (e.g., GM Image Program, OnStar, Certified Pre-Owned, GM Pro Training, REP).
    • Monitor dealer compliance with GMCC advertising standards and support Regional Marketing Advisory Board (RMAB) campaigns and specifications; champion key-city joint advertising initiatives as appropriate.
    • Ensure dealers maximize Business Development, leveraging digital strategies (websites, digital packages, CRM) and GM tools such as Dealer Direct, DealDriver Pro, Inventory Balancing Tool, sales and product training, and recognition programs (President's Club, SMG, GM Elite).
    • Establish and develop key EV dealer advocates in the district to support GM's EV strategy and growth.
    • Maintain strong communications, and ensure understanding of programs, processes, and performance expectations.
    • Keep Regional Manager Sales and regional leadership well informed of all major sales-related issues, opportunities, and compliance matters within the district.


  • Governance, Compliance and Special Assignments
  • Monitor dealership profitability, identify improvement opportunities, and support dealer profitability initiatives as required.
  • Track dealer performance on key sales indicators, document progress, and ensure timely follow-up on action plans.
  • Complete special assignments as required by the Regional Manager or Regional leadership.


Required Skills:
  • Successful completion of a Bachelor's, Master's, or MBA degree in one of the following areas: Economics, Sales, Marketing, Business Administration or related fields
  • Unrestricted mobility and ability to relocate as business needs require
  • Strong communication, interpersonal and leadership skills, with a demonstrated desire to win and continuously drive results and improvements.
  • Superior analytical abilities combined with sound decision-making and judgment skills; ability to effectively prioritize work and manage a heavy workload.
  • Self-starter with strong drive for results, ability to lead, adapt to change, and manage stress effectively.
  • Strong sales and negotiation skills; proven ability to work independently and within cross-functional and virtual team environments.
  • Experience as a District Sales Manager / District Manager Sales or in a closely related field-based sales role, ideally within automotive or a related industry.
  • Understanding of GM's distribution processes, field sales tools, and reports.
  • Valid Driver's License (or provincial equivalent) and requirement to travel frequently (approximately 50% or more).
  • Willingness to work extended hours on occasion, including month-end or other peak periods, as required.


Preferred Skills:
  • Recent graduates should be graduating between December 2025 and August 2026
  • Automotive wholesale or retail industry experience.
  • In-depth understanding of vehicle marketing, digital advertising, and retail processes, including digital retailing and CRM best practices.
  • Experience with GM field tools (Dealer Direct, DealDriver Pro, GM Financial tools, CSI and market share reporting) to drive performance, considered an asset.


Compensation:
The salary range for this role is $70,000 to $120, 000 CAD. The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position.

Benefits Overview

The goal of the General Motors of Canada total rewards program is to support the health and well-being of you and your family. Our comprehensive compensation plan currently includes the following benefits, in addition to many others:
  • Paid time off including vacation days, holidays, and supplemental benefits for pregnancy, parental and adoption leave.
  • Healthcare, dental, and vision benefits.
  • Life insurance plans to cover you and your family.
  • Company and matching contributions to a Defined Contribution Pension plan to help you save for retirement.
  • GM Vehicle Purchase Plan for you, your family and friends.


Sponsorship: PLEASE ONLY APPLY IF YOU DO NOT NEED SPONSORSHIP TO WORK IN CANADA NOW OR IN THE FUTURE. WE ARE UNABLE TO CONSIDER CANDIDATES WHO REQUIRE SPONSORSHIP.

About General Motors

General Motors Company engages in the manufacture and sale of cars and trucks in the United States, China, Brazil, Germany, the United Kingdom, Canada, and Italy. It offers sedans, crossovers, sport utility vehicles, pick-up trucks, coupes, sports/convertibles and hybrid vehicles, hatchbacks/wagons, and vans, as well as mini cars in India. The company also provides parts and accessories, such as iPod and MP3 compatibility, mobility accessories, performance parts, AC parts and services, and merchandise. In addition, it offers vehicle safety, security, and information services. The company provides used vehicles. It offers its products through dealers and distributors. General Motors Company was formerly known as NGMCO, Inc. and changed its name to General Motors Company in July 2009. The company was incorporated in 2009 and is based in Detroit, Michigan. It operates manufacturing facilities in India, the United States, and Canada. General Motors Company operates as a subsidiary of the United States Department of The Treasury. General Motors led global vehicle sales for 77 consecutive years from 1931 through 2007, longer than any other automaker, and is currently among the world's largest automakers by vehicle unit sales. General Motors acts in most countries outside the USA via wholly-owned subsidiaries but operates in China through 10 joint ventures. GM's OnStar subsidiary provides vehicle safety, security, and information services. In 2009, General Motors shed several brands, closing Saturn, Pontiac, and Hummer, and emerged from a government-backed Chapter 11 reorganization. In 2010, GM made an initial public offering IPOs to date and returned to profitability later that year.

General Motors Careers

Join the dynamic team at General Motors, a global leader in automotive innovation and technology. At General Motors, we offer unparalleled job opportunities that propel your career forward while contributing to a legacy of engineering excellence.

Work You’ll Do

Embark on a career with General Motors to drive the future of mobility. Our team is dedicated to redefining the automotive landscape through innovation and leadership in electric vehicles and sustainable solutions. By joining us, you will be part of a culture that values diversity, teamwork, and continuous professional growth.

Transform Your Career

General Motors is not just a company; it's a community where you can grow your skills alongside the best in the industry. Our leadership is committed to providing every employee—from interns to senior professionals—with opportunities for career advancement, leadership development, and diversity training.

Innovate and Lead

At General Motors, innovation is at the core of everything we do. From research and development to manufacturing, our teams work collaboratively to lead the industry with cutting-edge technologies and sustainable practices. We encourage our employees to think big and push the boundaries of what’s possible.

Join Our Global Team

As part of our global workforce, you will collaborate with talented individuals who are passionate about shaping the future of transportation. General Motors offers a variety of career paths in engineering, design, IT, marketing, and more. With over 155,000 employees worldwide, our network provides expansive opportunities for networking and professional development.

Internship Programs and Employment Benefits

Start your career journey with a General Motors internship, where you can apply your academic knowledge to real-world projects. Our internships provide a robust foundation in the automotive industry, with mentorship from experienced leaders. Full-time employees enjoy a wealth of benefits, including comprehensive health care, retirement plans, and performance bonuses, ensuring that your hard work is rewarded.

Explore Job Opportunities

Whether you’re a seasoned professional or a recent graduate, General Motors offers positions that leverage your unique skills. Our hiring process is designed to identify and nurture talent, focusing on aligning your capabilities with the right opportunities for growth within the company.

Stay Connected

Join Our Team Search open positions that match your skills and interests. At General Motors, we look for innovative, driven, and solution-oriented team players. Explore the possibilities that await you in a career at General Motors.

Keep Up to Date

Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who drive success at General Motors.

Job Alert Emails

Customize your subscription to receive job alerts, latest news, and insider tips tailored to your preferences. Discover the exciting and rewarding career opportunities available at General Motors. Embark on a journey of growth, innovation, and leadership at General Motors. Shape your future in an environment that fosters diversity, learning, and the pursuit of excellence. Join us and redefine the roads of tomorrow.
Learn more about General Motors
Size
157,000 employees
Market Cap
$46.9 billion
Industry
Manufacturing & Automotive
Net Income
$6.4 billion
Founded
1908
5 Year Trend
-3.2%
Revenue
$122.4 billion
NASDAQ
GM
* Ladders Estimates

Similar Jobs

Ad banner background

Get Ready For Your
Next Interview

More Jobs at General Motors

More Manufacturing & Automotive Jobs

Find similar District Manager - Sales jobs:

NationwideRemote