General Motors

District Manager, OnStar & Loyalty - Alabama

General Motors • $90K — $110K *
US-AnywhereRemote in Alabama, US
Manufacturing & Automotive
Less than 5 years of experience
Today
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Job Overview by Ladders

Qualifications

  • 2+ years of sales, customer service, or related experience
  • Bachelor's degree or equivalent experience
  • Strong communication and presentation skills tailored to diverse audiences
  • Technical proficiency with Google Workspace and Microsoft Office applications
  • Ability to travel up to 90% within the assigned territory
  • Valid driver's license and capability to operate a motor vehicle

Responsibilities

  • Serve as the primary field representative for OnStar and GM's connected services across assigned dealerships
  • Build trust-based relationships with dealer owners and managers to enhance customer engagement
  • Coach dealership teams to utilize OnStar services and loyalty programs effectively
  • Analyze dealer performance data to identify growth opportunities and create action plans
  • Deliver engaging training sessions on OnStar services and connected vehicle technologies
  • Collaborate with internal teams across GM to streamline dealer support and enhance customer experiences
  • Gather field insights to continuously improve dealer and customer support processes

Benefits

  • Opportunity for significant travel within the assigned territory
  • Engagement with cutting-edge automotive technology and customer loyalty programs
  • Dynamic work environment that encourages cross-functional collaboration
  • Potential for personal growth and professional development in the automotive industry
Full Job Description

Job Description

Field Work Arrangement: This is a field-based position that requires up to 90% travel to dealerships within the assigned territory on a recurring basis. The selected candidate must currently reside within the territory or be willing to relocate to Alabama or a surrounding area approved by leadership within 60 days of the start date.

The Role: 

As a District Manager, OnStar & Loyalty, you will serve as the primary field representative for OnStar and GM's connected services, loyalty, and subscription offerings across an assigned dealer network. You will build trusted relationships with dealer owners, managers, sales teams, and service leaders to drive adoption, customer engagement, and business performance.

In this role, you will coach and influence dealership teams to maximize the value of Connected by OnStar services, My GM Rewards, and the GM Rewards Card, helping ensure customers realize the full benefits of the GM ownership experience. Through data-driven insights, training, and consultative support, you will identify opportunities, share best practices, and drive execution that enhances dealer performance and customer loyalty.

What You’ll Do: 

  • Dealer Advocacy & Relationship Management 

    • Serve as the primary advocate and trusted advisor for OnStar, GM’s software and subscription services, My GM Rewards, and GM Rewards Credit Cards within your assigned dealerships.  

    • Build strong, trust‑based relationships with dealer principals, general managers, sales leaders, and service leaders by deeply understanding their needs and consistently delivering value and follow‑through.  

    • Act as the primary liaison between OnStar, GM vehicle brands, and your assigned dealerships, ensuring alignment on priorities, messaging, and expectations. 

  • Growth, Loyalty & Performance Coaching 

    • Inspire belief in OnStar and GM’s connected ecosystem – clearly communicate how our products and services elevate customer experience, deepen brand loyalty, and drive dealership profitability.  

    • Be the subject matter expert for My GM Rewards and GM Rewards Credit Cards, helping dealerships use loyalty as a powerful tool to retain and delight customers across sales, service, and ownership.  

    • Harness data and analytics to drive performance – conduct regular performance reviews (monthly and quarterly), identify opportunities, and co‑create dealer action plans that deliver continuous improvement and sustainable growth.  

    • Monitor performance at the Dealer, District, Zone, and Region levels and influence results that meet or exceed aggressive monthly, quarterly, and annual goals through coaching, training, and action planning. 

  • Training, Enablement & Customer Experience 

    • Design and deliver impactful training – lead live, in‑dealership and virtual sessions with dealer leadership and front‑line teams, covering: 

      • OnStar services and benefits  

      • My GM Rewards and GM Rewards Credit Card  

      • Connected vehicle technologies (e.g., mobile app, Google Built‑In, over‑the‑air updates, and eligible features like Super Cruise)  

      • Best‑in‑class customer onboarding and delivery experiences  

    • Confidently troubleshoot issues related to OnStar, the GM mobile app, and internal platforms, ensuring teams can support customers end‑to‑end.  

    • Ensure every customer experiences the technology they’ve purchased – from setup and enrollment through ongoing engagement – so the connected experience becomes a natural part of ownership. 

  • Cross‑Functional Collaboration 

    • Build strong internal partnerships across GM’s field ecosystem, including Vehicle Sales, Service & Marketing, Fleet and Commercial Sales, OnStar Digital Services, and Loyalty teams, working together as one team to serve dealers and customers.  

    • Support product and feature launches to ensure aligned marketing and messaging between GM and your dealers, creating a seamless, compelling story for customers in your district.  

    • Resolve dealer and customer satisfaction issues through appropriate channels, always protecting trust in the GM and OnStar brands. 

  • Continuous Improvement & Learning 

    • Bring a “Better Never Stops” mindset to everything you do – continuously learning, adapting, and sharing best practices as our products, services, and customer expectations evolve.  

    • Use insights from the field to provide feedback on programs, tools, and processes, helping improve the way GM and OnStar support dealers and customers. 

Your Skills & Abilities (Required Qualifications)   

  • 2+ years of sales, customer service, or related experience. 

  • Bachelor's degree or equivalent experience. 

  • Strong communication and presentation skills, with the ability to tailor messaging to diverse audiences. 

  • Ability to support business needs across assigned time zones, including occasional weekends and holidays. 

  • Proficiency with Google Workspace and/or Microsoft Office applications. 

  • Comfortable utilizing and troubleshooting technology platforms, mobile applications, and subscription-based services. 

  • Excellent written and verbal communication skills with strong attention to detail. 

  • Ability to travel up to 90% within the assigned territory. 

  • Valid driver's license and ability to legally operate a motor vehicle. 

 

What Can Give You a Competitive Advantage (Preferred Qualifications): 

  • Experience supporting automotive dealerships, OEMs, or related retail operations. 

  • Strong prioritization, time management, and organizational skills. 

  • Demonstrated learning agility and continuous improvement mindset. 

  • Self-motivated with a proven track record of delivering results. 

  • Ability to thrive in a fast-paced, evolving environment. 

  • Adaptable, innovative, and comfortable leading through change. 

  • Strong analytical and problem-solving skills with a data-driven approach to decision-making. 

 

 

GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc). This role is categorized as remote; however, the selected candidate must live in an approved city within the assigned territory or be willing to relocate. The candidate will be required to relocate, or already reside in the approved city no later than the timeline provided at offer. The selected candidate will be required to travel at least 50% or more on a frequent basis. This job is not eligible for relocation benefits. Any relocation costs would be the responsibility of the selected candidate. This position requires the ability to legally operate a motor vehicle on a regular basis and successfully complete a Motor Vehicle Report review.

About General Motors

General Motors Company engages in the manufacture and sale of cars and trucks in the United States, China, Brazil, Germany, the United Kingdom, Canada, and Italy. It offers sedans, crossovers, sport utility vehicles, pick-up trucks, coupes, sports/convertibles and hybrid vehicles, hatchbacks/wagons, and vans, as well as mini cars in India. The company also provides parts and accessories, such as iPod and MP3 compatibility, mobility accessories, performance parts, AC parts and services, and merchandise. In addition, it offers vehicle safety, security, and information services. The company provides used vehicles. It offers its products through dealers and distributors. General Motors Company was formerly known as NGMCO, Inc. and changed its name to General Motors Company in July 2009. The company was incorporated in 2009 and is based in Detroit, Michigan. It operates manufacturing facilities in India, the United States, and Canada. General Motors Company operates as a subsidiary of the United States Department of The Treasury. General Motors led global vehicle sales for 77 consecutive years from 1931 through 2007, longer than any other automaker, and is currently among the world's largest automakers by vehicle unit sales. General Motors acts in most countries outside the USA via wholly-owned subsidiaries but operates in China through 10 joint ventures. GM's OnStar subsidiary provides vehicle safety, security, and information services. In 2009, General Motors shed several brands, closing Saturn, Pontiac, and Hummer, and emerged from a government-backed Chapter 11 reorganization. In 2010, GM made an initial public offering IPOs to date and returned to profitability later that year.

General Motors Careers

Join the dynamic team at General Motors, a global leader in automotive innovation and technology. At General Motors, we offer unparalleled job opportunities that propel your career forward while contributing to a legacy of engineering excellence.

Work You’ll Do

Embark on a career with General Motors to drive the future of mobility. Our team is dedicated to redefining the automotive landscape through innovation and leadership in electric vehicles and sustainable solutions. By joining us, you will be part of a culture that values diversity, teamwork, and continuous professional growth.

Transform Your Career

General Motors is not just a company; it's a community where you can grow your skills alongside the best in the industry. Our leadership is committed to providing every employee—from interns to senior professionals—with opportunities for career advancement, leadership development, and diversity training.

Innovate and Lead

At General Motors, innovation is at the core of everything we do. From research and development to manufacturing, our teams work collaboratively to lead the industry with cutting-edge technologies and sustainable practices. We encourage our employees to think big and push the boundaries of what’s possible.

Join Our Global Team

As part of our global workforce, you will collaborate with talented individuals who are passionate about shaping the future of transportation. General Motors offers a variety of career paths in engineering, design, IT, marketing, and more. With over 155,000 employees worldwide, our network provides expansive opportunities for networking and professional development.

Internship Programs and Employment Benefits

Start your career journey with a General Motors internship, where you can apply your academic knowledge to real-world projects. Our internships provide a robust foundation in the automotive industry, with mentorship from experienced leaders. Full-time employees enjoy a wealth of benefits, including comprehensive health care, retirement plans, and performance bonuses, ensuring that your hard work is rewarded.

Explore Job Opportunities

Whether you’re a seasoned professional or a recent graduate, General Motors offers positions that leverage your unique skills. Our hiring process is designed to identify and nurture talent, focusing on aligning your capabilities with the right opportunities for growth within the company.

Stay Connected

Join Our Team Search open positions that match your skills and interests. At General Motors, we look for innovative, driven, and solution-oriented team players. Explore the possibilities that await you in a career at General Motors.

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Customize your subscription to receive job alerts, latest news, and insider tips tailored to your preferences. Discover the exciting and rewarding career opportunities available at General Motors. Embark on a journey of growth, innovation, and leadership at General Motors. Shape your future in an environment that fosters diversity, learning, and the pursuit of excellence. Join us and redefine the roads of tomorrow.
Learn more about General Motors
Size
157,000 employees
Market Cap
$46.9 billion
Industry
Manufacturing & Automotive
Net Income
$6.4 billion
Founded
1908
5 Year Trend
-3.2%
Revenue
$122.4 billion
NASDAQ
GM
* Ladders Estimates

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