1-800-Flowers.com

Director User Experience, eCommerce

1-800-Flowers.com$150K — $155K *
Retail & Consumer Goods
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 10+ years of UX experience, particularly in eCommerce
  • 4-6+ years of leadership experience with UX teams
  • Proven success in boosting conversion and customer engagement through UX
  • Deep understanding of eCommerce user behavior and purchasing processes
  • Expertise in user research, journey mapping, and usability testing
  • Fluency in data-driven design and experimentation methodologies
  • Proficient in modern design tools like Figma and Sketch
  • Strong communication skills for influencing cross-functional teams.

Responsibilities

  • Define and drive a customer-focused UX strategy across eCommerce touchpoints.
  • Advocate for user needs in product and business decisions.
  • Lead and mentor a creative team of UX designers and researchers.
  • Analyze and optimize customer journeys from discovery to post-purchase.
  • Identify and eliminate friction points in user experiences.
  • Collaborate with Product, Engineering, and Marketing for seamless experiences.
  • Leverage research and data insights to guide UX decisions.

Benefits

  • Comprehensive medical, dental, vision, life, and disability insurance for associates and dependents.
  • Flexible Spending Account (FSA) to manage healthcare costs.
  • Health Savings Account (HSA) options available.
  • 401(k) retirement savings program to secure your future.
  • Access to mental health resources and an Employee Assistance Program (EAP).
  • Accrued paid vacation time based on hours worked and tenure.
  • Paid company holidays to promote work-life balance.
  • Employee discounts across the company's family of brands.
  • Potential eligibility for annual merit-based compensation increases.
Full Job Description
We are seeking a Director of UX who instinctively "puts the customer hat back on" in every decision, someone who champions experiences that serve real user needs first, not just internal assumptions.

This role will lead the UX vision for our eCommerce ecosystem, ensuring every interaction, from discovery to checkout to post-purchase, is intuitive, frictionless, and grounded in a deep understanding of customer behavior. You'll balance empathy with data, crafting experiences that both delight users and drive measurable business outcomes.

Key Responsibilities
  • Define and lead a customer-first UX strategy across all eCommerce touchpoints
  • Act as the voice of the customer, consistently advocating for user needs in product and business decisions
  • Lead and develop a team of UX designers and researchers, fostering a culture of curiosity, empathy, and accountability
  • Map and optimize end-to-end customer journeys (browse, search, product detail, cart, checkout, post-purchase)
  • Identify friction points and relentlessly simplify the user experience
  • Partner with Product, Engineering, and Marketing to deliver seamless, conversion-optimized experiences
  • Leverage qualitative research, usability testing, and behavioral data to inform decisions
  • Drive experimentation (A/B testing, personalization) to continuously improve conversion and engagement
  • Establish scalable design systems and UX standards across platforms
  • Ensure accessibility and inclusive design are embedded in all experiences

What Sets You Apart
  • You naturally challenge assumptions by asking, "What problem are we solving for the customer?"
  • You simplify complexity and remove friction wherever it appears
  • You balance business goals with genuine user advocacy-without compromising either
  • You are as comfortable reviewing analytics dashboards as you are observing a usability test
  • You lead with curiosity, not ego


  • 10+ years in UX, with significant experience in eCommerce or digital retail
  • 4-6+ years leading and mentoring UX teams
  • Proven track record of improving conversion, engagement, and customer satisfaction through UX
  • Deep understanding of eCommerce user behavior and purchase decision journeys
  • Strong experience with user research, journey mapping, and usability testing
  • Fluency in data-informed design and experimentation (A/B testing, analytics tools)
  • Proficiency with modern design tools (e.g., Figma, Sketch, Adobe XD)
  • Excellent communication skills with the ability to influence cross-functional stakeholders

The expected salary range for this position is $150,000 to $155,000 annually. Actual compensation will be determined based on experience, skills, internal equity, and other factors permitted by law.

To support our commitment to being an employer of choice, we offer comprehensive and competitive health, wellness, and additional benefits to eligible full-time team members. Benefit eligibility may vary based on location, average hours worked, and length of service.

Benefits may include*:
  • Medical, dental, vision, life, and disability insurance for the associate and eligible dependents
  • Flexible Spending Account (FSA)
  • Health Savings Account (HSA)
  • 401(k) retirement savings program
  • Mental health resources and Employee Assistance Program (EAP)
  • Paid vacation time (accrued based on hours worked and tenure)
  • Paid company holidays
  • Employee discount across our family of brands
  • Potential eligibility for annual merit-based compensation increases, where applicable

*Exact benefit terms, conditions, and eligibility requirements are governed by official plan documents and applicable law. The Company reserves the right to modify, amend, or terminate benefit plans and programs at any time.

About 1-800-Flowers.com

1-800-Flowers.com is a leading retailer of flowers, plants, and gifts in the United States. The company was founded in 1976 and is headquartered in Carle Place, New York. 1-800-Flowers.com operates through a network of brands, including 1-800-Flowers, Harry & David, Cheryl's Cookies, The Popcorn Factory, and more. The company offers a wide range of products, including fresh flowers, plants, gourmet foods, and personalized gifts. 1-800-Flowers.com is committed to providing customers with high-quality products and exceptional service, and has received numerous awards for its customer satisfaction and innovation.
Learn more about 1-800-Flowers.com
Size
4,800 employees
Market Cap
$621 million
Industry
Net Income
$104 million
Founded
1982
5 Year Trend
+13.1%
Revenue
$1.8 billion
NASDAQ

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