Director, Ticket Sales

The Florida Panthers

$80K — $120K *
Hospitality & Recreation
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 3+ years of sales experience, preferably in B2B
  • 2+ years in a sales leadership role
  • Experience in sports, entertainment, or hospitality sales
  • Post-secondary degree or diploma is an asset
  • Strong leadership presence with excellent communication skills
  • Ability to manage both in-office and field-based teams
  • Analytical mindset to interpret sales data effectively

Responsibilities

  • Oversee B2B and B2C ticket sales functions
  • Lead and develop sales managers aligned with goals
  • Build and execute the overall ticket sales strategy
  • Monitor sales performance and conversion metrics
  • Drive accountability through consistent reporting
  • Partner with Marketing and Business Intelligence for lead optimization
  • Identify new revenue opportunities across various markets

Benefits

  • 100% employer paid benefits + RSP matching program
  • Ticket options for Oilers, Oil Kings, and live entertainment
  • Healthcare and lifestyle spending account options
  • On-site parking and transit allowance
  • On-site gym access
  • Beautiful downtown office space near LRT station
  • Social work culture with employee events
Full Job Description
About the Role:

The Director, Ticket Sales is responsible for leading the overall ticket sales strategy across both B2B (Corporate) and B2C (Consumer) sales channels, focusing on Season Seats and Partial Plans. This role oversees two sales leaders and teams, driving revenue growth through structured sales processes, data-driven decision making and market expansion.

The Director plays a key role in aligning organizational strategy with execution, ensuring that all ticket sales initiatives contribute to long-term revenue growth and market penetration.

Your Focus in this Role:

  • Oversee all ticket sales functions spanning the B2B (Corporate) and B2C (Consumer) sales teams
  • Lead and develop sales managers, ensuring alignment with organizational goals
  • Build and execute overall ticket sales strategy for the B2B and B2C sales teams
  • Monitor and analyze sales performance, pipeline health, and conversion metrics
  • Drive accountability across teams through consistent reporting and performance management
  • Partner with Marketing, Partnerships, and Business Intelligence teams to optimize lead generation and sales conversion
  • Identify new revenue opportunities across markets, products, technology and customer segments
  • Support key strategic accounts and high-value sales opportunities
  • Ensure CRM systems, reporting tools, and sales processes are optimized and consistently used
  • Develop and maintain a high-performance culture across all sales teams
  • Attend Oilers and Oil Kings games to assist with in-game activations, customer visits and manager-on-duty responsibilities


Who You Are:

  • You are a strategic sales leader with a track record of driving revenue growth
  • You are highly analytical and use data to inform decision-making
  • You are an exceptional people leader who develops high-performing teams
  • You are comfortable operating at both a strategic and tactical level
  • You thrive in fast-paced, high-performance environments
  • You are collaborative and able to influence cross-functional stakeholders
  • You are passionate about building scalable sales systems and processes
  • You understand that the professional sports & entertainment industry often results in non-traditional working hours (evenings, weekends, holidays)


Education, Experience and Skills:

  • Minimum 3+ years of sales experience (B2B preferred)
  • Minimum 2+ years in a sales leadership role
  • Post-Secondary Degree or Diploma is an asset
  • Experience in sports, entertainment, or hospitality sales is an asset
  • Strong leadership presence, communication skills and emotional intelligence
  • Ability to manage both in-office and field-based employees
  • Strong analytical mindset with the ability to interpret sales data
  • High level of accountability and ownership


What's in it for you?

  • 100% Employer Paid Benefits + RSP Matching Program
  • Oilers, Oil Kings, and Live Entertainment Ticket Options
  • Healthcare and Lifestyle Spending Account Options
  • On-Site Parking and Transit Allowance
  • On-Site Gym
  • Beautiful Office Space located Downtown Edmonton within Rogers Place - with easy access to the LRT!
  • Social Work Culture + Employee Events


Next Steps:

Thank you for your interest in joining our team! Those moving forward in the process will be contacted by a member of our team.

Stay in Touch!

Official Edmonton Oilers Website | NHL.com

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