Hyland Software

Director, Solution Marketing

Hyland Software • $150K — $180K *
US-AnywhereRemote in United States
Healthcare
8 - 10 years of experience
Today
Be an Early Applicant
Job Overview by Ladders

Qualifications

  • 10+ years in B2B product or solution marketing with team leadership experience
  • Background in industry marketing for targeted sectors like healthcare or financial services
  • Ability to convert product features into customer-specific value
  • Strong communication skills for high-quality work under deadlines
  • Success in collaborative efforts within a matrix organization

Responsibilities

  • Define and refine messaging and positioning for industry solutions
  • Lead the go-to-market strategy with focus on customer segmentation
  • Translate company capabilities into tailored business outcomes
  • Collaborate with various departments to enhance sales and pipeline growth
  • Analyze industry trends and customer needs to adjust strategies
  • Build and mentor a high-performing solution marketing team

Benefits

  • Remote work arrangement
  • Culture of accountability and collaboration
  • Opportunities for professional development
  • Support for advanced education like MBA
  • Inclusive and diverse work environment
Full Job Description
Overview

Director, Solution Marketing Location: Remote, US Work Arrangement: Remote Your Role Responsibilities — Here's What You'll Do
  • Define and guide clear, differentiated messaging and positioning for Hyland's industry solutions in partnership with product management and cross-functional stakeholders.
  • Lead go-to-market strategy, including segmentation, ideal customer profiles, and persona-based messaging across multiple industry verticals.
  • Translate Hyland's capabilities into industry-specific business value and outcomes that resonate with target buyers and decision-makers.
  • Partner with product, sales, demand generation, and customer success teams to drive pipeline growth and revenue outcomes.
  • Identify industry trends, customer needs, and competitive insights to continuously inform and sharpen strategy and positioning.
  • Build, lead, and develop a high-performing team of solution marketers, fostering a culture of accountability, collaboration, and continuous improvement.
Role Essentials — What You'll Need to Bring
  • 10+ years of experience in B2B product or solution marketing, including direct team leadership.
  • Experience in industry marketing within one or more of Hyland's target industries (e.g., healthcare, financial services, higher education, or public sector).
  • Strong ability to translate product capabilities into clear, meaningful, and differentiated customer value.
  • Excellent written and verbal communication skills with a track record of delivering high-quality work under tight timelines.
  • Proven ability to collaborate effectively and drive alignment across a large, matrixed organization.
What We'd Like to See
  • MBA or other advanced degree.
  • Experience engaging with industry analysts and shaping market perception and positioning.
  • Background in content management, process automation, collaboration, or related enterprise software markets.
  • Demonstrated experience building, coaching, and scaling high-performing marketing teams.
  • Familiarity with modern marketing tools, technologies, and best practices.

About Hyland Software

Hyland Software is a content services provider and software company that is headquartered in Westlake, Ohio. The company was founded in 1991 and has since grown to become a leading provider of enterprise content management software. Hyland Software's products are used by organizations in a variety of industries, including healthcare, financial services, government, higher education, and more. The company's flagship product is OnBase, a content services platform that provides document management, case management, and business process automation capabilities. Hyland Software has offices in the United States, Europe, and Asia.
Learn more about Hyland Software
Size
4,000 employees
Industry
Information Technology
Founded
1991
* Ladders Estimates

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