HOW YOU WILL MAKE AN IMPACT:

The Director of Software Product Marketing leads the strategy, development, and promotion of Varsity Yearbook’s proprietary software tools used by schools nationwide. As a key member of the marketing leadership team, this role owns both the product roadmap (in partnership with IT) and the go-to-market strategy for these digital solutions—ensuring they meet the evolving needs of advisers, students, and field sales partners.

This leader plays a central role in how software products are shaped, messaged, launched, and supported in the field. They oversee customer-facing help resources and content, partner closely with internal product and development teams, and ensure software tools are clearly positioned and effectively adopted by B2B customers. The ideal candidate is equal parts strategist, communicator, and customer advocate—capable of bridging the gap between product development, marketing, and user experience.

WHAT YOU WILL DO:

Product Strategy & Development

• Lead the marketing organization’s involvement in software product strategy, feature prioritization, and user experience decisions

• Serve as the primary liaison to the IT/software development team, advocating for user needs and business priorities

• Define and evolve the product roadmap in alignment with customer feedback, competitive trends, and strategic goals

• Ensure all product development aligns with brand standards, user expectations, and market differentiation

Go-to-Market & Product Marketing

• Own messaging, positioning, and promotion of Varsity Yearbook’s proprietary software tools

• Develop go-to-market strategies for new software features and platform updates

• Collaborate with sales, customer experience, and creative teams to develop launch materials, videos, training guides, and email campaigns

• Ensure internal teams and customers clearly understand product benefits, usage, and competitive advantage

Customer Enablement & Help Resources

• Oversee the creation and maintenance of digital and printed customer-facing help content (guides, videos, tutorials, knowledge base)

• Develop systems and processes for software onboarding, adoption, and in-app guidance

• Partner with the Field Marketing and Customer Experience teams to deliver scalable training resources and toolkits

• Measure the effectiveness of customer resources and identify opportunities for content improvements

Cross-Functional Collaboration & Communication

• Act as the strategic connector between marketing, IT, product, and customer-facing teams

• Translate technical capabilities into clear, benefit-driven messaging for non-technical audiences

• Lead internal communication plans and field readiness efforts for major software releases

Team & Budget Management

• Manage software product marketing budgets, timelines, and vendor relationships

• Lead and develop any direct reports or contractors supporting product marketing and enablement

• Contribute as a member of the marketing leadership team, helping shape broader departmental priorities and cross-functional workflows

QUALIFICATIONS:

• Strong yearbook industry experience and understanding of user needs

• 7+ years of experience in product marketing or product management, with a focus on software or technology tools

• Strong understanding of B2B marketing, digital tools, and SaaS-style product development cycles

• Proven ability to manage cross-functional projects and translate technical ideas into compelling customer-facing experiences

• Exceptional written, visual, and verbal communication skills

• Experience in education, publishing, or ed-tech markets preferred

• Comfortable operating in a highly collaborative, fast-paced environment

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required of the employee for this job.

OUR BENEFITS

We are committed to putting you and your families first. For benefits eligible roles, we offer a variety of choices and costs as well as program enhancements that align with our responsibility to elevate the employee experience. Some of our offerings include:

• Comprehensive Health Care Benefits
• HSA Employer Contribution/ FSA Opportunities
• Wellbeing Program
• 401(k) plan with company matching
• Company paid Life, AD&D, and Short-Term Disability
• Generous My Time Off & Paid Holidays
• Varsity Brands Ownership Program
• Employee Resource Groups
• Access to Financial Coaching and member-owned Credit Union
• St. Jude Partnership & Volunteer Opportunities
• Employee Perks including discounts on personal apparel and equipment!