Director, SEO/AEOLamark is seeking an experienced SEO leader to drive revenue and scale the SEO business unit as a core unit within the agency. The Director, SEO, is responsible for department performance, operational excellence, team leadership, and service innovation. This is a leadership role for someone who can think like an operator, act like a strategist, and build like an entrepreneur.
The right candidate will be:
- A proven leader with agency experience
- Revenue-minded, not ranking-minded
- Experienced in building and scaling processes
- Comfortable owning outcomes across people, process, and performance
- Passionate about nurturing people in a high-performance culture
KEY RESPONSIBILITIES- Own SEO department revenue and strengthen client retention
- Identify opportunities for organic growth and support new business by shaping SEO strategy, scoping, and resourcing
- Ensure client strategies tie directly to measurable business outcomes
- Oversee delivery quality and ensure consistent execution through scalable systems, QA processes, and reporting standards
- Improve operational efficiency to drive stronger margins and align resourcing, forecasting, and capacity planning
- Lead a team of 6, with direct management of the Associate Director and indirect oversight of the broader team
- Support hiring, onboarding, and ongoing development of SEO talent by setting performance expectations, ensuring accountability, and elevating strategic thinking
- Develop frameworks, playbooks, standardized deliverables, and SOPs that allow for team scalability and cross-team functionality, integrating automation and AI when applicable
- Act as a senior strategic lead across key accounts, ensuring proactive, insight-driven recommendations that reinforce agency value
SUCCESS METRICS- Business unit revenue growth
- Client retention rate
- Service margins and contribution to client profitability
- Delivery quality and consistency
- Team performance and development
REQUIRED EXPERIENCE- 8+ years of professional experience in SEO-focused roles, with demonstrated experience leading teams, owning client outcomes, and scaling operations.
- Agency tenure: experience working in an agency or fast-paced digital environment required.
- Accountability for retention, margin, revenue: previous positions have required management of department-level responsibilities.
- Forward-thinking approach to organic: has already developed practices and/or packages for AEO, "search everywhere," and has used automation and/or AI to improve efficiency or scalability.
- Passion for people management: genuine interest in nurturing team members' growth and experience leading other leaders.
- Strong organizational and administrative skills: ability to keep team delivery on track while managing strategic business priorities.
- Presentation & Communication Skills: Strong ability to present ideas, strategies, and performance results to clients in a clear and persuasive manner.
- Remote work experience:a history of successfully managing people and priorities in a remote setting through team collaboration tools.
PERKS AND BENEFITS - Incredible company culture - we are passionate about the impact we make every day; we balance freedom with responsibility, and we aim for a consultative, transparent, and communicative approach in both our internal and client relationships
- Diverse and forward-thinking environment
- Great career growth opportunity-you'll have direct access to agency leadership
- Company-assisted medical insurance programs, life insurance, optional vision and dental insurance programs, and short-term and long-term disability offered
- 401(k) with employer matching
- Company events and industry conferences
