Director, Product Growth Enablement and Innovation

Cigna

$155K — $258K *
US-AnywhereRemote in United States
Healthcare
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor’s degree or equivalent professional experience
  • 10+ years in product strategy, growth enablement, or solutions leadership
  • 5+ years of people leadership experience
  • Proven ability to set strategy and operational standards
  • Strong influencing skills with cross-functional teams
  • Experience translating market insights into product decisions
  • Successful track record of strategic planning balanced with operational discipline

Responsibilities

  • Set and own the product growth enablement strategy
  • Lead planning for enablement, training, and RFP support
  • Establish standards for product positioning and materials
  • Represent the Product Strategy organization in executive forums
  • Serve as escalation point for complex deals and RFPs
  • Define and enforce standards for RFP responses and sales assets
  • Translate insights into recommendations for product roadmap

Benefits

  • Comprehensive health benefits including medical, vision, and dental
  • Company paid life insurance and 401(k) plan
  • Tuition reimbursement for education
  • Minimum of 18 days paid time off annually
  • Paid holidays and leaves of absence
Full Job Description

The Director, Product Growth Enablement & Innovation sets the direction for Product growth enablement, solution positioning, and portfolio investment priorities. This role is designed to create clarity, focus, and consistency in how product value is defined, enabled, and scaled across the organization.

The Director establishes the vision, operating model, and standards that ensure product capabilities, value propositions, and outcomes are clearly articulated, competitively differentiated, and effectively supported throughout the go‑to‑market lifecycle.

Working in close partnership with Product, Growth, Marketing, Sales, Proposal, Operations, IT, and Executive leaders, the Director influences product and go‑to‑market decisions, improves win rates, and ensures Product portfolio investments are aligned to enterprise priorities and long-term growth objectives.

Core Responsibilities

Strategy

  • Set and own the overall strategy for product growth enablement and solution positioning
  • Lead planning for enablement coverage, priority initiatives (e.g. Internal Trainings, special events, etc.), and RFP support capacity

Product Growth Enablement Leadership

  • Establish expectations and standards for how product positioning and materials evolve in response to market, buyer, and competitive change
  • Represent the Product Strategy & Management organization in executive forums, planning cycles, and strategic initiatives
  • Serve as a senior escalation point for complex deals, high‑stakes RFPs, and executive‑level client engagements

Documentation & Knowledge Management

  • Define and enforce standards for solution narratives, RFP responses, sales assets, and client‑facing materials
  • Ensure product knowledge, value propositions, and competitive insights are documented, current, and easily accessible
  • Implement governance to maintain quality, consistency, and alignment across content
  • Oversee development of executive‑ready sales materials

Market Insights & Innovation

  • Translate RFP activity, win/loss insights, sales feedback, and client input into clear recommendations that inform product roadmap and positioning
  • Partner with Growth and Product teams on Market Insights Exchange and feedback loops
  • Partner closely with Product, Growth, Clinical, Operations, Technology, and Sales leaders to assess emerging opportunities and build business cases for new capabilities and solutions.
  • Sponsor innovation and product concept forums to test ideas and inform future investments
  • Promote a culture of continuous improvement grounded in data and measurable outcomes

Leadership & Organizational Effectiveness

  • Own organizational direction, operating cadence, and standards for Product Growth Enablement and Innovation
  • Define success metrics and reinforce a high‑performance culture
  • Lead, coach, and develop Product Solution Leads, setting clear expectations for strategic thinking and enterprise impact
  • Operate with a 12–24 month forward‑looking perspective while supporting near‑term business priorities

Qualifications

Required Qualifications

  • Bachelor’s degree or equivalent professional experience
  • 10+ years of experience in product strategy, growth enablement, solutions leadership, consulting, or related roles
  • 5+ years of people leadership experience, leading managers or senior individual contributors
  • Proven experience setting strategy, operating models, and standards for teams operating at scale
  • Strong ability to influence cross‑functional and executive stakeholders without direct authority
  • Experience translating market, sales, and client insights into product or portfolio‑level decisions
  • Demonstrated success balancing strategic planning with operational discipline

Preferred Qualifications

  • Experience in healthcare, payer services, or complex B2B solutions
  • Background in product management, growth strategy, or enterprise enablement
  • Experience supporting large‑scale RFPs and executive‑level client engagements
  • Familiarity with portfolio planning, investment prioritization, and roadmap alignment


If you will be working at home occasionally or permanently, the internet connection must be obtained through a cable broadband or fiber optic internet service provider with speeds of at least 10Mbps download/5Mbps upload.

For this position, we anticipate offering an annual salary of 155,300 - 258,800 USD / yearly, depending on relevant factors, including experience and geographic location.

This role is also anticipated to be eligible to participate in an annual bonus and long term incentive plan.


At The Cigna Group, you’ll enjoy a comprehensive range of benefits, with a focus on supporting your whole health. Starting on day one of your employment, you’ll be offered several health-related benefits including medical, vision, dental, and well-being and behavioral health programs. We also offer 401(k), company paid life insurance, tuition reimbursement, a minimum of 18 days of paid time off per year, paid holidays, and leaves of absence. For more details on our employee benefits programs, .



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