ASCO has a new and exciting role for a Director, Performance Marketing to join our Integrated Communications and Marketing (ICM) Department. As an internal subject matter expert, the Director will be responsible for the strategic direction and hands-on delivery of paid digital advertising and search engine optimization (SEO) to drive ASCO and Conquer Cancer organizational reputation and program success. The successful hire will manage a designated performance agency and a direct report, driven to utilize a "test, prove, and scale" approach to optimize budgets and grow organic traffic in an AI-driven landscape.
Remote candidates welcome or at primary location in Alexandria, VA.
Responsibilities Performance Strategy & Senior Advisory- Distill complex performance data into clear, high-level narratives for senior leadership to support data-driven decision-making.
- Collaborate with marketing strategists across ASCO and Conquer Cancer to translate organizational objectives into actionable, high-performing digital marketing plans.
- Manage and optimize multiple digital budgets at a portfolio level, ensuring efficient performance across all business lines.
- Partner with content developers and internal counterparts to ensure digital content is synchronized with owned strategy.
- Partner with the organic social media team to share channel insights, audience trends, and top-performing creative to maximize overall brand engagement.
Hands-On Technical Execution & Operations- Direct the end-to-end strategy and execution for paid digital advertising across social (Meta, Instagram, X, YouTube), search (Google, Bing), and display (PMax).
- Lead the evolution of SEO strategy, utilizing tools like Semrush to grow organic traffic and ensure visibility within AI-driven search results.
- Advise on, deploy, and leverage marketing tech tools (e.g., Airtable, Adobe Analytics, advanced Excel) to streamline operational workflows and turn complex data into actionable performance reports, analysis, and recommendations.
- Coordinate with design teams to actualize creative visual assets that appeal to specific audiences and market conferences.
Agency Governance & Team Growth- Oversee the day-to-day management of the designated performance agency, ensuring appropriate utilization of paid media.
- Act as the internal expert for agency accountability, auditing execution and creative quality to ensure alignment with brand standards.
- Inspire, develop, and grow the performance of one direct internal report, fostering a culture of technical excellence.
- Partner with leaders across division to inform high-impact content strategy and content creation based on performance data, while actively contributing to the overarching web roadmap and digital platform improvements.
Required Education and Experience- Bachelor's degree in Marketing, Communications, Digital Marketing or related field, or equivalent years of experience.
- 10 - 12 years of experience developing integrated multichannel marketing strategies and tactics inclusive of SEO/SEM, social media and search advertising across Owned, Paid, and Earned channels.
- Expertise in creative design, copywriting, and digital asset development specific to Owned, Paid, and Earned marketing channels.
- 5 years of experience in a supervisory role.
- 3 - 5 Years of Digital Performance Agency oversight and media buying.
- Experience with advanced Excel functions and analytics programs to create reports, analyze performance, and provide summary insights; experience with Adobe Analytics is a plus.
- Hands-on experience with project management tools, such as Airtable or a similar platform.
Preferred Education and Experience- Advanced degree (Master's) in Marketing, Communications, Digital Marketing, or related field. Prior experience with Oncology or other scientific or medical meetings and event marketing.
- Prior non-profit/association and fundraising marketing experience.
- Prior experience in a leadership role developing, executing, and analyzing digital marketing strategies across Owned, Paid, and Earned channels.
- Experience managing multiple digital marketing budgets at a portfolio level (e.g. supporting multiple business lines).
- Experience with e-commerce marketing (digital storefronts, buying experience, loyalty programming).
- Strong familiarity with incorporating integrated content strategy into digital strategy and campaigns.
Competencies- Extensive knowledge and expertise of all facets of Digital Marketing across Owned, Paid, and Earned channels.
- Demonstrates gravitas necessary to work confidently with senior leaders and stakeholders across the enterprise.
- Ability to operate with high degree of autonomy in a deadline-driven environment.
- Strong ability to lead, influence, and collaborate across teams, functions, and divisions.
- Strong organizational and project management skills with an ability to create, execute, and adjust plans as needed.
- Ability to inspire, develop, and grow individual and team performance.
- Strong communication and presentation skills with ability to convey insights using data and analytics to variety of stakeholder audiences.
ADA/Physical RequirementsExtended periods seated or standing at a desk.
High use of computer and other office technology equipment.
Travel5-10 days/yr
CompensationThis is an exempt position. The hiring salary range for this position is $142,500-$165,000 annualized.
The range displayed reflects the minimum and maximum annualized salary ASCO expects to provide for a new hire for the position across the U.S. We thoughtfully determine and design offers based on the selected candidate's relevant experience and qualifications.
Generous Benefits Package:- Hybrid Work Environment
- Open Leave Policy
- Paid Family Leave
- 13 Paid Holidays per Calendar Year
- Staff Appreciation Days
- 401(k): 7.5% Employer Contribution
- Medical/Dental/Vision
- Employee Assistance Program
- Fertility and Family Forming
- Healthcare Concierge
- Flexible Spending Account(s)
- Healthcare Savings Account
- Disability and Life Insurance
Applications are accepted and reviewed on a rolling basis. The job posting will remain active throughout the candidate application evaluation process.
