In order to be considered for this role, after clicking "Apply Now" above and being redirected, you must fully complete the application process on the follow-up screen.This role will oversee a team responsible for the day-to-day management of brand partnerships, including program execution, strategic planning, and creative development across departments. The ideal candidate is commercially minded, with a proven track record of driving revenue through partnership renewals and developing integrated upsell and cross-sell opportunities.
- Lead the end-to-end management of commercial partnerships for PBR, delivering against partner brand and business objectives.
- Drive strategic planning for all assigned partners by identifying growth opportunities aligned with PBR and TKO business goals.
- Collaborate closely with internal stakeholders including Marketing, Events, Media, PR, Brand, Legal, and Community Relations, serving as a cross-functional project lead to ensure seamless partner activation.
- Act as the on-site partnership marketing lead at PBR events, overseeing experiential integrations and partner activations.
- Build and maintain strong relationships with brand partners, including client hosting and relationship development at PBR events.
- Support revenue growth by contributing to renewals, upsells, and cross-sell opportunities across PBR and the broader TKO enterprise.
- Support the VP and Senior Director in developing a high-performing, consultative, insight-driven partnerships marketing team.
- Champion a culture of innovation, proactive partner management, and strategic thinking within the Partnerships Marketing organization.
- Manage and mentor a high-performing team of strategists and cross-functional contributors, fostering collaboration and professional growth.
You Have These:
- 10+ years of experience in partnership marketing, marketing strategy, consulting, commercial operations, or related fields, preferably within sports, entertainment, or media.
- Proven ability to lead cross-functional initiatives and manage complex partnership programs.
- Strong understanding of brand partnerships, sponsorship marketing, and client service models.
- Commercial mindset with experience supporting renewals, negotiations, and revenue-generating partnership strategies.
- Excellent communication, presentation, and stakeholder management skills.
- Experience managing or mentoring team members in a fast-paced environment.
- Bachelor's degree in Business, Marketing, Economics, or a related field required; MBA or equivalent experience a plus.
