The Role: The Director of Sales will lead, manage, and coordinate all sales-related business activities to ensure profitability, sustainable growth, and organizational stability.
This role is responsible for defining and executing strategic sales initiatives that:
- Strengthen and expand our customer base
- Align sales and marketing efforts around clear priorities
- Build, coach, and hold sales teams accountable
- Position UniFide CST as a leader in the scale sales and service industry
What Success Looks Like (Day In The Life): - Define and execute sales and marketing strategies that align with company priorities
- Lead, coach, and regularly spend time in the field with sales representatives
- Set clear expectations, inspect performance, and drive accountability
- Re-establish stagnant accounts and develop new customer relationships
- Use CRM and pipeline data to forecast accurately and guide decision-making
- Review financials, margins, and activity reports to improve productivity and profitability
- Partner closely with Operations to ensure seamless handoff from sale to installation
- Lead product and solution development to meet evolving customer needs
- Build strong vendor and partner relationships to deliver competitive, value-driven solutions
Who You Are: You are a credible leader who earns trust, makes data-informed decisions, and understands that strong results come from strong people and clear priorities.
You bring:
- A Bachelor's degree in business, sales, marketing, or a related field
- 6-10 years of proven sales leadership experience
- A track record of building or scaling sales teams
- A strong strategic and business mindset with financial discipline
- The ability to coach, challenge, and develop sales professionals
- A customer-first approach rooted in long-term solutions
- Excellent communication skills across teams, customers, and partners
You consistently demonstrate the Five I's of Leadership:
- Intellect - Think critically and strategically
- Innovation & Creativity - Solve problems in new ways
- Initiative - Take ownership and act decisively
- Interpersonal Skills - Build trust and alignment
- Integrity - Do the right thing, always
Benefits: - Company vehicle and equipment
- Competitive salary + commission (no cap on commissions)
- Health, dental, life, and vision insurance
- 8 Paid Holidays
- 3 weeks of PTO
- 401(k) with company match
- A team-first culture where leadership, accountability, and collaboration matter
