Director of Strategic Accounts

VollRath

$100K — $130K *
Food & Beverages
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in a relevant field or equivalent experience.
  • 10+ years of sales experience in the foodservice industry.
  • Experience in foodservice operations, dealer/distributor sales, or manufacturer representation preferred.
  • Multilingual candidates are a plus.
  • Strong communication skills across various formats.
  • Proficient in Excel, Word, and PowerPoint.
  • Capable problem solver.

Responsibilities

  • Lead and mentor a high-performing Strategic Sales team to foster a culture of excellence.
  • Collaborate with executive leadership to develop and execute annual sales plans and revenue strategies.
  • Facilitate cross-functional teamwork to enhance customer experience and drive sales.
  • Cultivate relationships at the C-suite level for strategic account management.
  • Implement strategies for deeper product penetration across targeted market segments.
  • Oversee Group Purchasing Organization contracts for value maximization and compliance.
  • Maintain a detailed database of top accounts to inform sales and product strategies.

Benefits

  • Opportunity for extensive leadership and team development.
  • Access to executive collaboration for shaping market strategies.
  • Responsibility to lead in a high-growth environment with significant input on business direction.
  • Participation in industry events to represent the company and network.
  • Flexibility with approximately 50% travel and the requirement for a home-based office.
Full Job Description
The Director of Strategic Accounts is a key leadership role focused on driving revenue growth by expanding Top Chain Accounts across the restaurant, hospitality, convenience store, and grocery segments. This role leads and develops a high-performing team of account managers, guiding complex sales efforts and cross-functional collaboration to strengthen our leadership position in equipment and supplies.

Job Responsibilities

Strategic Leadership and Team Development

  • Team Leadership and Development: Coach, mentor, and develop the Strategic Sales team, including Managers of Chain Accounts (Domestic and Stoelting), while building a culture of high performance and continuous growth.
  • Annual Planning: Partner with executive leadership to develop annual sales plans, set revenue targets, and define strategies for market expansion.
  • Cross-Functional Collaboration: Lead a team-selling approach by aligning Field Sales, Product Management, Engineering, Manufacturing, and Customer Service to deliver a seamless customer experience.


Account Management and Growth

  • Executive Relationship Management: Build and maintain C-suite and director-level relationships across Purchasing, Sales, Operations, and R&D within target enterprise accounts.
  • Market Penetration: Develop and execute strategies to expand product penetration across GPOs and the restaurant, hospitality, grocery, and convenience segments.
  • GPO Administration: Manage Group Purchasing Organization contracts to ensure compliance and maximize contract value.


Operations and Intelligence

  • Strategic Data Management: Maintain a comprehensive Top Accounts database that tracks equipment specifications, key contacts, international expansion plans, and menu-driven equipment needs.
  • Market Feedback: Partner with Product Managers to identify custom product opportunities and share customer insights that support new product development.
  • Pricing Strategy: Work with the Sr. Director of Strategic Accounts and VP of Sales to develop competitive end-user pricing and communicate it accurately to dealer and distributor partners.


Reporting and Visibility

  • Sales Pipeline Management: Maintain an accurate list of pending and booked sales activity and provide monthly visibility to the executive team to support inventory and production planning.
  • Industry Representation: Represent the company at key trade shows, sales conferences, and end-user summits to strengthen brand presence and identify emerging trends.


Other duties as assigned

Travel

Requires approximately 50% travel and the ability to maintain a home-based office.

Supervisory Responsibilities

This position will lead a team of ~7-8 Strategic Account Managers

Qualifications

  • Bachelor's degree combined with work experience as detailed above.
  • Minimum 10 years experience is selling equipment and supplies to the foodservice industry.
  • Prefer prior experience in foodservice operations, dealer/distributor selling, and manufacturer representation.
  • Multilingual a plus.
  • Strong written, verbal, and email communication skills.
  • Skilled computer use of Excel, Word, and PowerPoint.
  • Experienced problem solver.


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