Director of Sales & Productivity

PLACE

$120K — $150K *
Real Estate & Construction
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Active real estate license required
  • Proven record of success in real estate sales and leadership
  • Strong coaching, communication, and relationship-building skills
  • Deep understanding of lead generation, conversion, and sales strategy
  • Experience leading or coaching a real estate sales team preferred
  • Comfortable analyzing performance data and guiding decisions
  • Familiarity with CRM platforms like Brivity or PLACE systems is a plus

Responsibilities

  • Lead, coach, and hold sales agents accountable to production goals
  • Establish clear expectations and measurable sales targets
  • Conduct individual coaching sessions and sales meetings
  • Monitor lead conversion and key performance indicators
  • Identify performance gaps and develop improvement plans
  • Strengthen prospecting and negotiation skills
  • Foster a collaborative and results-oriented team culture
  • Ensure high-quality service for every client

Benefits

  • Opportunity to make a meaningful impact
  • Work within a high-performing organization
  • Build systems and culture that drive growth
  • Collaboration with leadership to execute strategies
  • Support for agent recruiting and development
Full Job Description
Summary

Are you a proven real estate leader who knows how to inspire agents, strengthen performance, and turn ambitious goals into measurable results?

The Ricci Team, powered by PLACE, is seeking a dynamic Director of Sales to lead, coach, and develop our growing sales team. This is an opportunity to make a meaningful impact within a high-performing organization while building the systems, accountability, and culture that drive sustainable growth.

You'll work closely with the Team Lead to execute our sales strategy, increase agent productivity, improve lead conversion, and create an exceptional experience for both our agents and clients. The ideal candidate is a confident coach, skilled communicator, and results-driven leader who understands how to bring out the best in others.

Responsibilities

The Opportunity (For Serious Players Only)

What You'll Do
  • Lead, coach, and hold sales agents accountable to production goals.
  • Establish clear expectations, performance standards, and measurable sales targets.
  • Conduct individual coaching sessions, sales meetings, trainings, and script practice.
  • Monitor lead conversion, appointments, contracts, closings, and other key performance indicators.
  • Identify performance gaps and develop practical improvement plans.
  • Strengthen prospecting, follow-up, consultation, negotiation, and conversion skills.
  • Partner with leadership to develop and execute growth strategies.
  • Support agent recruiting, onboarding, development, and retention.
  • Improve sales systems and processes to increase efficiency and profitability.
  • Foster a collaborative, accountable, and results-oriented team culture.
  • Ensure every client receives consistent, high-quality service.
Qualifications

You're an experienced real estate sales professional and natural leader who is energized by developing people. You combine high standards with genuine support and know how to hold others accountable in a constructive, motivating way.

  • Active real estate license required.
  • Proven record of success in real estate sales and leadership.
  • Strong coaching, communication, and relationship-building skills.
  • Deep understanding of lead generation, conversion, and sales strategy.
  • Confident leading meetings, training sessions, and difficult conversations.
  • Comfortable analyzing performance data and using it to guide decisions.
  • Organized, proactive, and committed to consistent follow-through.
  • Growth-minded, collaborative, and highly accountable.
  • Experience leading or coaching a real estate sales team preferred.
  • Familiarity with Brivity, PLACE systems, or similar CRM platforms is a plus.

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