Director of Sales & Marketing

Location: [Coppell, TX / Hybrid] Company: NOVOS FiBER -- Fiber Internet Service Provider Industry: Telecommunications / Fiber Broadband Reports To: CEO / CRO

Position Overview

We are seeking a dynamic and results-driven Director of Sales & Marketing to lead and scale our revenue engine. This role will own the full go-to-market strategy across residential, SMB, and enterprise segments, aligning sales execution with brand, demand generation, and customer growth initiatives.

The ideal candidate brings a strong telecommunications background preferably in fiber, broadband, or network services and thrives in a fast-paced, build-from-scratch environment.

Key Responsibilities

Sales Leadership & Revenue Growth
• Develop and execute a comprehensive sales strategy to drive subscriber growth and revenue across all segments (MDU, residential, SMB, enterprise).
• Build, lead, and scale a high-performing sales organization (inside sales, field sales, channel partners).
• Establish KPIs, forecasts, and pipeline management processes to ensure consistent revenue attainment.
• Identify and close strategic partnerships (MDU owners, developers, municipalities, channel partners).

Marketing Strategy & Demand Generation
• Own and execute integrated marketing strategies including digital, field marketing, brand, and community engagement.
• Drive demand generation campaigns to support new market launches and network expansions.
• Oversee customer acquisition funnels, CAC optimization, and lead conversion metrics.
• Manage brand positioning and messaging to differentiate in competitive fiber and broadband markets.

Go-To-Market & Product Alignment
• Partner with operations, network, and product teams to align market launches with sales and marketing plans.
• Develop pricing, packaging, and promotional strategies based on competitive and market insights.
• Support new market entry strategies, including pre-launch and launch campaigns.

Operational Leadership
• Build scalable processes, tools, and reporting across CRM, marketing automation, and analytics platforms.
• Manage budgets across sales and marketing functions with a focus on ROI and efficient growth.
• Provide regular reporting and insights to executive leadership and investors.

Customer & Market Insight
• Leverage market data, competitive intelligence, and customer feedback to refine strategy.
• Champion customer experience across the lifecycle, from acquisition through retention.

Qualifications
• 8--12+ years of experience in sales and/or marketing leadership within telecommunications, ISP, fiber, or related technology sectors.
• Proven track record of driving revenue growth in a high-growth or startup environment.
• Experience selling fiber, broadband, or network solutions to residential, MDU, and/or enterprise customers.
• Strong leadership experience building and managing sales and marketing teams.
• Deep understanding of telecom sales cycles, channel models, and infrastructure-driven go-to-market strategies.
• Experience with CRM and marketing automation platforms (e.g., Salesforce, HubSpot).
• Data-driven mindset with strong analytical and forecasting capabilities.
• Excellent communication, leadership, and cross-functional collaboration skills.

Preferred Qualifications
• Experience in fiber overbuilds, greenfield market launches, or rapid network expansion.
• Background in MDU/bulk agreements, municipal partnerships, or channel sales.
• MBA or relevant advanced degree (preferred but not required).

What We Offer
• Competitive base salary + performance-based bonus/commission
• Equity/stock options in a high-growth startup
• Health, dental, and vision benefits
• Opportunity to shape and lead the go-to-market strategy of a rapidly scaling fiber provider

This is a unique opportunity to step into a leadership role where you'll directly influence the growth trajectory of a fiber ISP. You'll have the autonomy to build, innovate, and scale while working closely with executive leadership in a high-impact position.