Job Description
Director of Sales & Marketing
THE AVALON OF COMMERCE TOWNSHIP
Your mission: reach and maintain maximum occupancy by owning every inch of the sales funnel.
This is not a status-quo role. This is not an entry-level sales job. This is a high-stakes, high-impact position built for a closer - someone who thrives on urgency, pressure, and results.
Why High-Performing Closers Choose This Role
• You control strategy + execution - full autonomy in how you build the funnel and close.
• Your performance drives the community's financial success - immediate and visible impact.
• Aggressive commission + milestone bonuses - the faster you fill the building, the more you earn.
Your High-Impact Responsibilities
Own Every Stage of the Sales Cycle
• Manage inquiries, cold calls, tours, follow-ups, and move-ins - you are the engine behind occupancy.
• Maintain occupancy at or above budgeted levels month after month.
Speed = Your Advantage
• Respond to all inquiries immediately; speed-to-lead is your competitive edge.
Build a Referral Power Network
• Rapidly develop relationships with discharge planners, elder law attorneys, financial advisors, physicians, and other top referral sources.
High-Conversion Event Strategy
• Lead tours, community events, and closing events designed to secure deposits on the spot.
Relentless Funnel Management
• Track inquiries, tours, follow-up, move-ins, and outreach in CRM; ensure every lead has a "next step."
• Identify funnel gaps and execute fast, creative solutions to increase conversions.
Who You Need to Be
• A Senior Living Sales Expert Minimum 5 years in sales or comparable senior living experience, with verifiable occupancy or sales success.
• A Closer With Emotional Intelligence You can navigate family dynamics and confidently drive to "yes."
• Data-Driven & CRM-Obsessed You live in Salesforce and use metrics to fix leaks fast.
• Hospitality-Focused You embody the Avalon culture of customer service and resident-first care.
Compensation & Rewards
• Competitive salary
• Aggressive commission structure tied to speed + volume
• Move-in bonuses and milestone bonuses at key occupancy targets
This Role Is Built for a Sales Athlete.
If you're the type of closer who thrives on urgency, competition, and fast results - and you love the impact senior living has on families - you belong at THE AVALON OF COMMERCE TOWNSHIP
Pay Range: Starting Salary $75,000+ and monthly and quarterly earnings
Top performers can significantly exceed On Target Earnings through sustained occupancy growth.
