Director of Sales & Brand Experience - Audi Windsor

AutoCanada, Inc.

$150K — $170K *
Manufacturing & Automotive
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years of experience in sales management roles within the automotive industry.
  • Current OMVIC certification required to ensure compliance.
  • Valid G license and clean driving record necessary.
  • Demonstrated leadership capabilities for team recruitment and development.
  • Proven track record in driving customer satisfaction and achieving sales targets.

Responsibilities

  • Own sales performance and operations at Audi Windsor dealership.
  • Drive new market share growth and enhance vehicle sales volume.
  • Oversee digital lead management to convert online inquiries effectively.
  • Implement showroom and desking management strategies to optimize sales process.
  • Develop and launch local marketing strategies to boost brand presence.

Benefits

  • Competitive compensation package including base and lucrative bonus potential.
  • Vehicle benefit discussions as part of compensation.
  • Employee vehicle purchase and service plans.
  • Access to employee and family assistance programs.
  • Opportunities for professional development and career growth.
Full Job Description
Reward your Excellence...

Position: Director of Sales & Brand Experience
Dealership: Audi Windsor
Location: Windsor, ON
Classification: Full Time, Onsite, Immediate vacancy
Salary: * $150,000-$170,000 per annum anticipated earnings

*Base + lucrative comp. structure to be discussed

Your area of focus:

This role owns the end-to-end sales performance and operational excellence across our dealership. Primary focus will be driving New Market Share growth and maximizing gross expectations across both new and used retail operations. Directly accountable for achieving aggressive new and used vehicle sales volume targets while maintaining exceptional standards in customer satisfaction. Additionally, you will oversee and optimize our digital lead performance to ensure seamless customer transitions from online inquiries to showroom success. The role demands high-level branding strategy through collaboration, with tactical showroom execution and owns the following core systems daily

What drives your day-to-day?

Showroom & Desking Management

  • Showroom display and lot strategy.
  • No customer left unseen (early manager introduction for all walk-ins and shown appointments)
  • Execute our best practiced desking procedures and structure deals to protect gross profit averages.
  • Ensure a mandatory 100% manager turnover (TO) on every opportunity.
  • Own the dynamic appraisal and collaborate with Leadership to execute our used car trade appraisal pipeline to keep acquisition costs low and inventory turning quickly.


Lead Management & BDC Oversight

  • Drive strict accountability across the floor and shared Business.
  • Development Centre (BDC).
  • Move the team's focus beyond raw lead-counts to actively managing appointment confirmation rates, show rates, and closing ratios.


Brand & Team Development

  • Create and launch local market strategies to elevate Audi Windsor's presence and win luxury market share.
  • Run a disciplined, recurring brand training program to keep product knowledge sharp and execution consistent across the sales floor.


What are the must-haves...

  • Minimum 5 years+ experience as accomplished General Sales Manager, Sales Manager, Financial Services Manager, Fixed Operations Manager or Service Manager
  • Current and valid OMVIC certification
  • Valid G license, with clean driving record
  • Proven leadership ability to recruit, select, train, coach and develop a team
  • Ability to set and achieve targeted goals
  • Ability to drive an exceptional Customer experience
  • Demonstrated communication and interpersonal skills
  • Organization and follow-up skills
  • Experience and desire to work with technology


The Perks.

  • Competitive Compensation and Benefits Package
  • Vehicle benefit, to be discussed
  • Employee Vehicle Purchase & Service Plans
  • Employee and Family Assistance Programs
  • Professional development and the opportunity to grow your career


Can you picture yourself here already?

We hope so. It's equally as important that you choose us as we choose you. Take a sneak peek at what we think makes this one of the best workplaces around.

If you think you're a good fit to come along on our ride, apply now through our website at www.autocan.ca/careers. We thank all applicants for their interest; however, only those selected for an interview will be contacted.

Instagram Facebook LinkedIn

#LI-PR1

Similar Jobs

More Jobs at AutoCanada, Inc.

More Manufacturing & Automotive Jobs

Find similar Director of Sales & Brand Experience - Audi Windsor jobs: