Director of Marketing - Location: [City, State]
Position Type: Full Time | Exempt
About the RoleAs the on-site marketing and sales leader, you'll be the
face and voice of The Arbors / Ivy in the community. You'll connect with families, healthcare professionals, and referral partners, helping them understand what makes
The Arbors / Ivy unique.
This role is ideal for someone who thrives on both
heart and hustle - who listens deeply, follows through consistently, and brings the integrity and accountability needed to drive results. This role is responsible for resident move ins and meeting monthly move in goals.
You will help families through emotional, high-stakes decisions with empathy, confidence, and professionalism - creating urgency that feels respectful and real.
What You'll Do- Drive sales and move-ins through thoughtful, relationship-based selling grounded in trust and connection
- Build relationships that convert to referral sources to create a strong lead pipeline through local business development grounded in trust and connection.
- Represent The Arbors / Ivy with warmth, authenticity, and professionalism at community events, networking, and outreach
- Support families through emotional decisions - helping them shift from care giving strain to the joy of simply being family again
- Use CRM tools (Welcome Home) to track leads, follow-ups, tours, and conversions with strong attention to detail
- Collaborate with leadership to execute marketing campaigns and events that reflect our culture, purpose, and values
- Maintain high standards in communication and presentation - ensuring every first impression reflects excellence
- Lead with a "we do whatever it takes" mindset and contribute to a culture of collective ownership
What You Bring- Bachelor's degree in marketing, or a proven track record of successful sales outcomes.
- 3-5 years of proven success in relationship-based sales (senior living, healthcare, medical/pharmaceutical preferred)
- A natural ability to connect with people - listening actively and communicating with empathy and respect
- Strong organizational and follow-up skills - you don't miss details, deadlines, or commitments
- Confidence to ask the right questions and guide families toward action without losing the human touch
- A strong internal drive for excellence and a team-first attitude rooted in integrity
- Ability to support occasional weekend and evening events or business development efforts
- A valid driver's license and ability to travel locally for outreach events
Why The Arbors / IvyAt
The Arbors / Ivy, you're not just filling apartments - you're helping families rediscover the joy of being family, and helping seniors experience aging with dignity, comfort, and purpose.
You'll join a
positive, united team that works hard, supports one another, and believes that excellence can come with both professionalism and levity.
If you believe in
purpose and performance,
integrity and accountability, and building relationships that truly matter - we'd love to meet you.
The Arbors doesn't feel "Corporate" the way other companies can, and this 3rd generation family run organization genuinely cares about its residents, family members and team members!
Apply today and help us continue to grow
The Arbors / Ivy- where every day is an opportunity to make a meaningful difference.
