Director of Sales and Community Relations

Brandywine Living

$90K — $120K *
Healthcare
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 5-7 years of experience in sales and marketing, preferably in a senior living or healthcare environment
  • Strong organizational skills with experience in maintaining databases and tracking sales activity
  • Excellent communication skills for effectively relaying information to prospective residents and families
  • Proven ability to meet or exceed occupancy targets
  • Experience in relationship-building with referral sources and community partners

Responsibilities

  • Acquire and exceed occupancy goals through targeted marketing efforts
  • Track and report all sales activities to upper management on a regular basis
  • Maintain an up-to-date database of prospects and follow-up procedures
  • Conduct informative community tours for prospective residents and families
  • Create and enhance relationships with referral sources via various outreach methods
  • Develop and implement a comprehensive community marketing plan
  • Achieve set occupancy metrics including move-ins and community fees

Benefits

  • Pleasant teamwork environment with supportive staff
  • Hands-on training and learning opportunities
  • Amenities of a resort-style community
  • Comprehensive medical, dental, vision, and life insurance
  • Daily free meals for employees
  • 401(k) retirement plan with company match
  • Earn bonuses through referral programs
Full Job Description
Description

The Director of Sales and Community Relations is responsible for acquiring occupancy/census goals through marketing and sales activities such as telemarketing, tours, regular follow-up, developing referral sources, and maintaining a viable waiting list of applicants qualified to move to the community.
  • Accurately tracks all sales and marketing activity. Reports sales activity weekly/monthly to the Corporate Director of Marketing and Communications in the timeframe designated.
  • Maintains an up-to-date and accurate database for all prospects, professionals, and responsible parties (families) including follow-up procedures such as calls, emails, tours, etc.
  • Maintains a viable wait list of qualified potential residents.
  • Conducts tours of the community.
  • Maintains a complete understanding of deposits and lease procedures. Effectively communicates procedures to prospective residents and their families.
  • Creates, maintains, and builds relationships with viable referral sources through visits, events both internal and external, and other means of communication.
  • Strives to achieve census goals (% Occupancy, Move-Ins, and Community Fees).
  • Responsible for the development and maintenance of the community marketing plan including events, advertising, social media, and the budget allocation for prospects and families as well as referral sources.

What can Brandywine offer you?
  • Pleasant Teamwork Environment
  • Hands-On Immersive Training and Learning experiences
  • Resort-style Community
  • Supportive Corporate Team
  • Medical, Dental, Vision, Life Insurance
  • Referral Bonus Program
  • Free Meal Daily
  • Competitive Wages
  • Many Opportunities for Growth and Development

Benefits Offered (Full Time):
• Health Insurance: Medical/Rx, Dental, and Vision
• Ancillary Benefits: Life Insurance/AD&D, Short Term Disability and Long-Term disability
• Basic Life & Accidental Death & Dismemberment (AD&D) Insurance
• FSA (Commuter/Parking)
• Employee Assistance Program (EAP)
• 401(k) Retirement with Company Match
• Paid Time Off (PTO) and Holidays

Other Compensation Programs:
• Employee Referral Bonus
• Resident Referral Bonus

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