Director of Sales and Community Relations

Brandywine Living

$90K — $120K *
Healthcare
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years of sales experience in a related field
  • Proven track record in meeting occupancy and sales goals
  • Strong organizational skills for tracking data and follow-ups
  • Excellent communication skills for interacting with residents and families
  • Experience in developing and maintaining referral relationships
  • Ability to manage marketing plans and budgets
  • Familiarity with lease procedures and community regulations

Responsibilities

  • Acquire occupancy goals through targeted marketing and sales activities
  • Track sales and marketing activity reporting to corporate
  • Maintain an updated database of prospects and follow-up protocols
  • Conduct community tours for potential residents and families
  • Develop relationships with local referral sources
  • Achieve census goals related to occupancy and revenue
  • Execute the community marketing plan across various platforms

Benefits

  • Health Insurance: Medical/Rx, Dental, and Vision
  • Life Insurance, Short and Long-Term Disability
  • Flexible Spending Account (FSA) for commuting and parking
  • Employee Assistance Program (EAP)
  • 401(k) Retirement plan with company match
  • Paid Time Off (PTO) and holidays
  • Tuition reimbursement opportunities
  • Bonuses for employee and resident referrals
Full Job Description
Description

The Director of Sales and Community Relations is responsible for acquiring occupancy/census goals through marketing and sales activities such as telemarketing, tours, regular follow-up, developing referral sources, and maintaining a viable waiting list of applicants qualified to move to the community.
  • Accurately tracks all sales and marketing activity. Reports sales activity weekly/monthly to the Corporate Director of Marketing and Communications in the timeframe designated.
  • Maintains an up-to-date and accurate database for all prospects, professionals, and responsible parties (families) including follow-up procedures such as calls, emails, tours, etc.
  • Maintains a viable wait list of qualified potential residents.
  • Conducts tours of the community.
  • Maintains a complete understanding of deposits and lease procedures. Effectively communicates procedures to prospective residents and their families.
  • Creates, maintains, and builds relationships with viable referral sources through visits, events both internal and external, and other means of communication.
  • Strives to achieve census goals (% Occupancy, Move-Ins, and Community Fees).
  • Responsible for the development and maintenance of the community marketing plan including events, advertising, social media, and the budget allocation for prospects and families as well as referral sources.

Benefits Offered(Full Time):
  • Health Insurance: Medical/Rx, Dental, and Vision
  • Ancillary Benefits: Life Insurance/AD&D, Short Term Disability and Long-Term disability
  • Basic Life & Accidental Death & Dismemberment (AD&D) Insurance
  • FSA (Commuter/Parking)
  • Employee Assistance Program (EAP)
  • 401(k) Retirement with Company Match
  • Paid Time Off (PTO) and Holidays
  • Tuition Reimbursement

Other Compensation Programs:
  • Employee Referral Bonus
  • Resident Referral Bonus


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