Overview

The Director of Revenue Strategy leads the development and execution of revenue optimization strategies for Suncadia Resort, driving total resort profitability across lodging, vacation rentals, and ancillary revenue streams. This position is responsible for pricing, forecasting, inventory management, distribution, reservations, and ancillary revenue optimization while partnering with Sales, Marketing, Operations, Finance, Ancillary departments, Property Management and executive leadership to maximize financial performance and enhance the guest experience. This role is hybrid; the position will be required to be in the office ~2 days a week and as required to be successful in the role.

 

 

Annual Salary Range: $130,000 -$145,000

 

Responsibilities

Revenue Strategy

· Develop and execute revenue strategies that maximize total resort profitability across hotel rooms, vacation rentals, and ancillary revenue.

· Establish pricing, inventory, length-of-stay, and channel strategies based on market demand and business objectives.

· Optimize business mix across transient, group, wholesale, member, and owner segments.

· Monitor market trends, competitive positioning, and demand patterns to identify revenue opportunities.

· Partner with Sales, Marketing, and Operations to develop initiatives that stimulate demand, optimize performance during seasonal demand fluctuations, and increase market share.

Forecasting & Analytics

· Lead the resort's forecasting, budgeting, and demand planning processes.

· Analyze booking pace, pickup, displacement, market conditions, and performance trends to inform strategic decisions.

· Lead weekly revenue strategy meetings and communicate business performance and outlook to executive leadership.

· Develop reporting and performance analysis to support data-driven decision making.

Distribution & Commercial Systems

· Oversee distribution strategy across all booking channels to maximize revenue and profitability.

· Optimize revenue management systems, CRS, booking engine, channel management, and business intelligence tools.

· Partner with Marketing to improve direct booking performance and promotional effectiveness.

· Lead commercial technology initiatives and process improvements.

Reservations & Ancillary Revenue

· Provide strategic leadership for the Reservations and Pre-Arrival Concierge teams.

· Drive booking conversion, guest experience, and operational performance through effective reservations strategies.

· Develop and execute ancillary revenue strategies across dining, golf, spa, recreation, travel protection, and other resort offerings.

· Partner with operational leaders to identify upsell opportunities, increase guest spend, and optimize the guest journey from booking through arrival.

Leadership & Collaboration

· Partner with Sales, Marketing, Operations, Finance, Ancillary Departments, Property Management, and executive leadership to align revenue strategies with overall resort objectives.

· Lead, develop, and mentor the Revenue, Reservations, and Pre-Arrival Concierge teams.

· Champion continuous improvement through innovation, technology, and best practices.

Qualifications

• Minimum 2-3 years of previous experience leading revenue strategy for a complex resort environment, including vacation rental accommodations
• Bachelor's degree in Hosptiality Management, Business, or related preferred
• Strong background in the resort/hotel industry
• Experience with various revenue systems/tech: IDeaS/Hyatt PrO, Hyatt Reserve, Envision, Springer Miller, or similar
• Previous supervisory experience required, including leadership of management-level staff
• Demonstrated experience implementing and optimizing hospitality technology systems

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