DIRECTOR OF PRODUCT MARKETINGAs the director of product marketing, you will play a pivotal role in shaping the strategy and messaging for our platform and product offerings. You will work closely with firm leadership, product management and sales while leading a team of talented marketers to develop and execute marketing plans that resonate with our target audiences, drive demand, and ultimately contribute to the growth and success of ZS.
What You'll Do:- Develop cohesive marketing plan and strategies that successfully position platform and product offerings for growth.
- Stay abreast of industry trends, emerging technologies and competitive developments, providing insights and recommendations to inform platform and product roadmap decisions and future marketing strategies.
- Leverage customer satisfaction, win/loss analysis, competitive landscape and industry trends to develop competitive platform and product positioning, messaging and differentiation strategies.
- Collaborate with product management to develop competitive need/gap analysis, align platform/product roadmaps and pricing strategy.
- Collaborate closely with cross-functional teams including product management, sales, and customer success to ensure portfolio alignment and drive product success throughout the lifecycle.
- Create compelling messaging and positioning that effectively communicates the value proposition of our platform and product offerings to various target audiences.
- Oversee the creation of thought leadership, sales enablement materials, customer case studies, demos and other content assets to support demand generation, lead nurturing, and sales conversion efforts.
- Develop and execute go-to-market plans for new product launches, working closely with product management to drive successful product introductions and adoption.
- Track and analyze key performance metrics to assess and optimize the effectiveness of marketing strategies and drive continuous improvement.
- Manage the hiring, development, and retention of product marketing talent; provide day-to-day leadership and direction to product marketing team.
What You'll Bring:- Bachelor's degree in marketing, Business Administration, or related field; MBA preferred.
- 15+ years of experience in product marketing roles within platform or product companies, with a proven track record of success in driving product awareness, demand generation, and revenue growth.
- Deep understanding of platform and SaaS business models, market dynamics, and customer needs, with the ability to translate technical features into compelling benefits.
- Strong leadership skills with experience managing and mentoring high-performing marketing teams.
- Excellent strategic thinking and problem-solving abilities, with a data-driven approach to decision-making.
- Experience in positioning and effectively launching new products in competitive market settings.
- Exceptional communication skills, with the ability to articulate complex concepts clearly and effectively to both technical and non-technical audiences.
- Proven ability to collaborate effectively with cross-functional teams and influence stakeholders at all levels of the organization.
- Experience working in fast-paced, dynamic environments with the ability to adapt quickly to changing priorities and market conditions.
- Organizational Interlocks:
- Demand generation
- Product management
- Business unit leaders, industry leaders
- Content team, analytics team
- Corporate communications
- Sales (leaders, first-line managers, direct and indirect sellers, enablement/training, operations)
- Partner marketing
- Legal
- Finance
How you'll grow:- Cross-functional skills development & custom learning pathways
- Milestone training programs aligned to career progression opportunities
- Internal mobility paths that empower growth via s-curves, individual contribution and role expansions
Perks & Benefits:At ZS, your growth matters. We offer a comprehensive total rewards package that supports your health and well-being, financial future, time away, and professional development. With robust skills-building programs, multiple career progression paths, internal mobility, and a deeply collaborative culture, you'll have the opportunity to do meaningful work, expand your capabilities, and thrive as part of a global community. For details on total rewards in United States, visit ZS US office locations | Where we work | ZS.
Hybrid working model:We are committed to giving our employees a flexible and connected way of working. A flexible and connected ZS allows us to combine work from home and on-site presence at clients/ZS offices for the majority of our week. The magic of ZS culture and innovation thrives in both planned and spontaneous face-to-face connections.
Travel:Travel is a requirement at ZS for client facing ZSers; business needs of your project and client are the priority. While some projects may be local, all client-facing ZSers should be prepared to travel as needed. Travel provides opportunities to strengthen client relationships, gain diverse experiences, and enhance professional growth by working in different environments and cultures.
