Director of Product Marketing
The Role??TimelyCare is seeking a strategic and collaborative
Director of Product Marketing to lead and scale the product marketing function, ensuring strong go-to-market execution, compelling positioning, and high-impact proposals that fuel both customer acquisition and retention.
The ideal candidate is a cross-functional leader who thrives at the intersection of product, sales, marketing, and strategy.
What You'll Do Go-to-Market Leadership- Own the end-to-end GTM process for new product launches and key feature enhancements.
- Guide customer segmentation, persona development, and campaign targeting strategies.
- Develop frameworks and tools that elevate the sales enablement function (e.g., messaging guides, battlecards, pitch decks).
- Support customer lifecycle strategies and contribute to retention-focused campaigns.
Market Intelligence & Insights- Lead competitive analysis and synthesize insights to inform product positioning and differentiation.
- Champion the voice of the customer and surface market trends that inform roadmap and campaign planning.
Leadership & Team Development- Lead and mentor a team of product marketers.
- Define and refine our product marketing strategy, aligning with GTM goals across new logo acquisition, expansion, and customer retention.
- Serve as a champion for leveraging AI-powered tools to streamline workflows, personalize communications, and accelerate content development.
- Partner closely with Product, Growth, Sales, and Customer Success to define value propositions, develop competitive positioning, and ensure strong internal alignment.
- Performs additional tasks and projects as needed to support the evolving needs of team objectives and company goals.
What You Bring- At least 10 years of experience in product marketing, marketing strategy, or proposals, including 3-5 years in a leadership role.
- Bachelor's Degree in Marketing, Business, Communications or related field. Masters preferred.
- Experience working in higher education, K-12, edtech SaaS, or digital health strongly preferred.
- Proven ability to lead and scale high-performing teams.
- Experience working cross-functionally with Sales, Product, and Customer Success teams to execute strategic initiatives.
- Strong communicator with demonstrated success in messaging, positioning, and go-to-market planning.
- Exceptional organizational and project management skills; comfortable leading through ambiguity and shifting priorities.
- Data-driven mindset, with strong analytical skills.
Who You Are- Passionate about health and wellbeing more accessible for students and institutions.
- A team builder who mentors and uplifts others.
- Highly collaborative, with excellent communication skills and the ability to build strong relationships and trust across teams and levels.
- Strategic thinker with the ability to balance vision with execution. Highly accountable.
- Comfortable navigating a fast-paced, remote first organization with evolving priorities, bringing creative, data-driven solutions to complex problems.
- Committed to diversity, equity, and inclusion, ensuring that marketing efforts reflect and support diverse student populations.
Benefits + Perks- Paid Company Holidays + No work on your birthday!
- Flexible PTO + Volunteer Time Off (VTO) as an organization to give back to the community
- Variable bonus eligibility on a quarterly basis
- Company-sponsored Health Insurance (Medical, Dental, Vision) + Pet Insurance
- Company-paid group Life Insurance + Company-paid Short Term Disability
- Concierge benefit support services
- 401(k) with employer match
- Free access to TimelyCare virtual medical and mental health support
- Mission-Driven Purpose with a Supportive Team Culture
The salary range for this opportunity is $170,000-$180,000 per year, depending on education and experience. This is the base pay. You will be eligible for a discretionary bonus in addition to the base pay, to be discussed during the interview process.
