About your team and position: The Marketing team at Sundays blends artistic vision with strategic thinking to craft everything customers see. But this role isn't about one point of view - it's about building a system that produces hundreds of ideas at once and letting the data decide which ones win.
The
Director of Performance Creative is a brand new role - the first of its kind at Sundays - built around three numbers: ad volume (scaling from roughly 20 to 1,000 net-new ads a month), ad quality (hook rate, CAC, and performance), and diversity (of format, source, and audience cohort). Reporting to the VP of Growth Marketing and sitting as a peer to the Director of Growth and the Creative Director, you'll act as executive producer for Sundays' creative engine: building the system, deciding which of the hundreds of incoming creatives earn a spot in Meta, and using performance data - not personal taste alone - to call winners and losers.
Your task is to build an engine that sources creative and concepts from multiple outlets - in-house strategists, influencers, and outside agencies - because getting real diversity of output requires real diversity of sources. Under you sits a team of full-stack creative strategists (each owns concept, shoot, and edit for their own ads) and a TikTok team building toward a large-scale ambassador network. If you love building systems, love data, and want to prove that volume and craft aren't opposites, this role was built for you.
Your day-to-day:- Own the quarter's two most important numbers: ad volume and ad quality - plus diversity of format, source, and cohort.
- Act as executive producer: review the flow of incoming creative from strategists, influencers, and agencies, and decide what gets uploaded to Meta.
- Use performance data to separate winners from losers, and feed those learnings back into the system in real time.
- Hire and lead a team of full-stack creative strategists - each concepting, shooting, and editing their own ads.
- Build out a dedicated editing bench so editing never becomes the bottleneck on output.
- Launch and grow the TikTok Ambassador Program by year-end, including hiring a dedicated TikTok manager.
- Manage relationships with outside creative and influencer agencies as a bridge while the owned creator network scales - with the long-term goal of owning the network, not renting it.
What Success Looks Like: - First 3 months: First full-stack creative strategists hired; volume, quality, and diversity scorecard in place; monthly ad output quickly climbing from baseline.
- Month 6: Dedicated TikTok manager and editing bench in place; TikTok Ambassador Program underway; monthly ad output scaling into the hundreds.
- Month 9: Full-stack strategist team at capacity across Cleveland, LA, and Austin; output approaching 1,000 net-new ads a month with clear CAC and hook rate reporting.
- Month 12: TikTok Ambassador Program at or near 2,000 creators; a decentralized creative system running smoothly across in-house strategists, influencers, and agency partners.
We'd love to hear from you if you have:- 8+ years in high-volume creative production, performance creative, or content operations - bonus points if you've done it in DTC or subscription.
- Experience running a decentralized creative model: sourcing and managing output from multiple creators, freelancers, or agencies at once, rather than directing a single creative point of view.
- A track record of building and scaling high-throughput creative teams - ideally people who can concept, shoot, and edit their own work.
- Real fluency with performance data (hook rate, CAC, ad performance) and the ability to use it, not just gut instinct, to decide what gets made and what gets cut.
- Experience with TikTok creator or ambassador programs, and an understanding of what it takes to build an owned creator network rather than rent one through an agency.
- Comfort managing outside agency relationships as part of a broader in-house strategy.
- A genuine appetite for volume - this role is about generating hundreds of assets and letting data decide, not producing a handful of hero campaigns.
