IQVIA

Director of Measurement & Reporting, IQVIA Digital

IQVIA$114K — $319K *
Media
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 10+ years of product management experience in AdTech, MarTech, or digital media analytics.
  • Expertise in measurement, reporting, and advertiser analytics.
  • Proven experience leading complex product portfolios from strategy to adoption.
  • Ability to translate customer requirements into actionable product frameworks and roadmaps.
  • Exceptional storytelling and communication skills for influencing senior stakeholders.
  • Strong analytical mindset with data-driven decision-making capabilities.
  • A passion for scaling teams and building efficient product development systems.

Responsibilities

  • Own the strategic vision and direction for the Media OS Measurement & Reporting portfolio.
  • Drive product strategy based on market insights and advertiser challenges.
  • Develop compelling value propositions that align with customer needs and business goals.
  • Collaborate with cross-functional teams to define and execute a scalable product roadmap.
  • Identify opportunities for innovation and workflow simplification in platform capabilities.
  • Lead product enablement strategies to drive adoption and user engagement.
  • Oversee the go-to-market strategy in collaboration with Product Marketing.

Benefits

  • Opportunity to lead and shape the future of media performance measurement.
  • Role involves extensive collaboration with cross-functional teams, enhancing networking and teamwork skills.
  • Potential for personal and professional growth through mentorship and team management opportunities.
  • Access to cutting-edge analytics and campaign performance tools in the media space.
  • Chance to influence product outcomes that significantly impact advertiser success.
Full Job Description
As the Director of Measurement & Reporting within the Media OS product organization, you will own the vision, strategy, and execution for how performance insights, campaign analytics, and privacy-safe measurement evolve across our activation platform. You will lead a portfolio that delivers accurate, actionable, and trustworthy intelligence-powering advertiser decision-making, internal optimization workflows, and the next generation of Media OS automation and predictive capabilities. You will drive a multiyear roadmap that spans data architecture, reporting frameworks, workflow simplification, and scalable measurement innovation. Partnering closely with Engineering, Data Science, Identity, Activation, Partnerships, and customer-facing teams, you will steward end-to-end product delivery-from foundational schema design and platform migration to global launch, scale, and continuous refinement. This role is ideal for a product leader with deep measurement expertise, strong data instincts, and a passion for transforming complex technical systems into intuitive, high-trust customer experiences. You will play a key leadership role in shaping how Media OS quantifies value, drives adoption, and unlocks performance impact for advertisers- while building the underlying systems that enable organizational clarity, repeatability, and strategic acceleration. Key Responsibilities: Lead the Product Vision & Strategy • Own the strategic direction for the Media OS Measurement & Reporting portfolio, defining a long-term vision that aligns to business growth and customer needs. • Drive product strategy grounded in market realities, competitive insights, and advertiser pain points. • Develop clear value propositions and product narratives that guide roadmap prioritization and inspire cross-functional alignment. • Ensure the product portfolio continuously differentiates through innovation, measurable performance impact, and customer-centric outcomes. Shape and Execute a Strong Roadmap • Partner deeply with Engineering, Data Teams, and other cross-functional partners to define, refine, and execute a scalable roadmap. • Identify opportunities for platform expansion, workflow simplification, automation, and new measurement capabilities. • Balance short-term delivery with long-term architectural and strategic investments. • Create frameworks that allow for repeatable roadmap prioritization across use cases, customer segments, and geographies. Drive Adoption, Performance & Customer Impact • Lead product readiness, enablement, and adoption strategies that help teams understand, use, and champion your products. • Build data-backed mechanisms to identify adoption blockers, usability gaps, and unmet customer needs. • Turn insights into product improvements that increase usage, drive stickiness, and unlock revenue impact. • Ensure customer experiences are intuitive, integrated, and deliver value from onboarding through advanced usage. Guide Go-to-Market in partnership with Strategy & Product Marketing • Partner with Product Marketing to shape strategic launch moments, positioning, and messaging. • Ensure GTM efforts reflect product reality, customer needs, and market opportunity. • Collaborate on launch requirements, readiness criteria, and success metrics- ensuring organizational alignment and clarity. • Provide subject-matter expertise during GTM planning, supporting clear communication of capabilities and customer value. Build and Lead a High-Performing Product Organization • Manage and mentor a team of Product Managers/Owners focused on measurement, reporting, and advertiser analytics. • Foster a high-performance culture grounded in customer empathy, data-driven thinking, and execution excellence. • Raise talent density through coaching, clear role definition, and thoughtful career paths. • Champion cross-functional collaboration and alignment across engineering, sales, marketing, and analytics teams. Operate with Excellence & Scale • Define product success metrics tied to adoption, usage, platform reliability, and revenue contribution. • Use data to guide product decisions, measure impact, and continuously optimize platform performance. • Build durable systems, rituals, and processes that enable fast, confident decision making and scalable execution. • Ensure operational rigor across planning, delivery, and measurement. What You'll Bring: • 10+ years of product management leadership in AdTech, MarTech, analytics, media measurement, and/or digital media. • Proven track record of leading complex product portfolios from strategy to scaled adoption. • Deep expertise in measurement, reporting, insights, or advertiser-facing analytics platforms. • Strong ability to translate customer needs into product requirements, frameworks, and prioritized roadmaps. • Exceptional communication and storytelling skills, especially when influencing senior stakeholders. • Analytical mindset with fluency in product performance measurement and data driven decision-making. • Passion for scaling teams, building systems, and creating repeatable excellence across product development. The potential base pay range for this role, when annualized, is $114,400.00 - $319,000.00. The actual base pay offered may vary based on a number of factors including job-related qualifications such as knowledge, skills, education, and experience; location; and/or schedule (full or part-time). Dependent on the position offered, incentive plans, bonuses, and/or other forms of compensation may be offered, in addition to a range of health and welfare and/or other benefits.

About IQVIA

Innovex offers superior and creative advice to corporations. In addition, they raised venture capital for our own affiliate companies, in addition to having assisted clients in fund-raising efforts, new venture outreaches, and financing. Their engineers and technical staff offer varied backgrounds in manufacturing, high tech, product design, quality control, safety, biomechanics, and robotics.

IQVIA Careers

Join the vibrant team at IQVIA, a leading global provider of advanced analytics, technology solutions, and clinical research services to the healthcare industry. IQVIA is recognized for its commitment to innovation, leadership in healthcare, and a culture that celebrates diversity and inclusion.

Work You’ll Do

At IQVIA, we offer job opportunities that empower you to leverage your skills and drive healthcare forward. Become part of a team that thrives on innovation and the pursuit of operational excellence, helping to improve patient outcomes across the globe.

Transform Your Career

IQVIA is the place where you can transform the world of healthcare while advancing your career. With a variety of positions available, from research and development to business analytics, IQVIA is at the forefront of the industry. Our leadership is committed to fostering a culture of growth and professional development, making IQVIA a prime environment for both seasoned professionals and those seeking an internship to kickstart their career.

Innovative Work Environment

Join over 50,000 dedicated professionals in a dynamic environment where technology meets healthcare. At IQVIA, innovation isn’t just a buzzword; it's the backbone of how we solve complex challenges. With cutting-edge resources and a collaborative global team, your work at IQVIA directly contributes to advancements in life sciences.

Career Development and Benefits

IQVIA believes in nurturing its team members not just as employees but as individuals seeking to grow their careers. We support this with unmatched benefits, diversity training, and opportunities for leadership development. Our commitment to your career growth is matched by our dedication to providing a supportive and inclusive workplace.

Explore Job Opportunities

Whether you’re looking for a full-time position, part-time work, or a graduate internship, IQVIA offers a range of employment options to match your career ambitions. Our hiring process is designed to be transparent and engaging, helping you to understand where your skills can best be utilized within the company.

Networking and Professional Development

At IQVIA, networking and professional development are part of our DNA. Engage with industry leaders, participate in global conferences, and take advantage of our in-house training programs designed to enhance your skills and advance your career.

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Learn more about IQVIA
Size
82,000 employees
Market Cap
$37.5 billion
Industry
Net Income
$279 million
Founded
2016
5 Year Trend
+15.3%
Revenue
$11.3 billion
NASDAQ

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