WHAT YOU WILL BE GETTING INVOLVED IN

This role is responsible for running the US Marketing team, reporting to the SVP, Commercial & Operations with strong collaboration with the VP Strategy and VP Marketing, UK.

You'll set the US B2B marketing strategy, serving as the central marketing partner to Sales, Revenue Operations, Product, and Commercial leadership. Your primary objective will be to build and scale the marketing engine that drives pipeline growth, customer acquisition, customer expansion, and revenue across our payer verticals.

We're a scale-up, so expect your role to evolve. This is an exceptional opportunity to shape how marketing contributes to one of the fastest-growing businesses in digital health.

Some of the things you'll be getting involved in:

• Developing and executing the US B2B marketing strategy aligned to commercial growth objectives.
• Building scalable demand generation programs across multiple channels, including digital marketing, lifecycle campaigns, referral programs, partnerships, webinars, events, and thought leadership.
• Owning the Health plan, Direct to Employer, and Workers' Compensation marketing strategy from the ground up, establishing Scan.com as a trusted industry partner through educational programming, customer success stories, strategic partnerships, events, and targeted campaigns.
• Partnering closely with Sales leadership to identify pipeline opportunities and execute campaigns that generate qualified demand and accelerate revenue.
• Collaborating with RevOps to build marketing attribution, reporting, CRM workflows, and campaign measurement that clearly tie marketing investment to pipeline and revenue.
• Developing customer lifecycle marketing initiatives that improve customer activation, engagement, retention, and expansion.
• Equipping Sales with compelling messaging, value propositions, collateral, competitive positioning, and campaigns that help accelerate deal velocity.
• Overseeing development of customer-facing marketing assets-including case studies, webinars, white papers, presentations, email campaigns, landing pages, and thought leadership-to support commercial objectives.
• Identifying, managing, and optimizing external agencies, contractors, technology platforms, and marketing vendors as the function scales.
• Continuously evaluating marketing performance, customer insights, and market trends to improve ROI and prioritize the highest-impact initiatives.
• Building the marketing team, hiring and coaching your team as the department scales.

THE TOP 5 THINGS WE WANT YOU TO ACHIEVE IN YOUR FIRST YEAR ARE

Our aim is to ensure that Scan.com is the number one platform for clinicians, imaging centers, employers, health plans, workers' compensation organizations, and the professionals who refer patients to them.

By the end of your first year, you will have:

• Built a scalable marketing engine that consistently generates measurable pipeline across our core B2B business lines.
• Established a reliable attribution model with RevOps that clearly demonstrates marketing's contribution to pipeline, revenue, customer acquisition cost, and ROI.
• Increased marketing-generated and marketing-influenced pipeline through integrated campaigns, events, lifecycle marketing, and demand generation initiatives.
• Become the most trusted commercial partner for Sales, delivering the messaging, campaigns, tools, and insights needed to consistently win business.
• Elevated Scan.com's industry presence through strategic thought leadership, customer success stories, educational events, webinars, and partnerships that strengthen our brand and credibility.

WHAT YOU MIGHT BRING TO THE TABLE

You don't need to tick every box to apply for this role. Whether it's your third role or your seventh, we believe everyone can add value, learn, and grow. However, these might be some of the ways you're currently adding value:

• Building and scaling B2B marketing programs that have demonstrably generated pipeline and revenue across multiple customer segments.
• Developing demand generation strategies that combine digital marketing, events, customer marketing, partnerships, email, and content into a cohesive growth engine.
• Partnering closely with Sales leadership and RevOps to improve commercial performance through data-driven marketing.
• Building attribution models and marketing reporting that clearly measure marketing's contribution to revenue.
• Creating sales enablement programs, messaging, and collateral that Sales teams actively use to close business.
• Planning and executing conferences, industry events, webinars, and customer engagement initiatives that generate qualified pipeline.
• Developing thought leadership, customer case studies, educational content, and marketing assets that support business growth in healthcare or another regulated industry.
• Managing multiple cross-functional stakeholders while coordinating agencies, vendors, SMEs, and internal teams to deliver measurable business outcomes.
• Thriving in fast-paced, high-growth environments where strategy and hands-on execution go hand in hand.

HOW WE WILL INTERVIEW YOU:
We keep our interview process short and sweet, and we're a nimble team that can progress at pace. Here are the stages you can expect, but we might switch up the order of each step depending on team availability:

1. Introductory call/interview with our Talent Partner. The call is via telephone and will last around 30 minutes.
2. Should it feel like there is an initial fit for all, we will invite you to a video call with the hiring manager for around 60 minutes. This is a more structured interview that will deep-dive into the role.
3. All of our roles will have an assessment stage. This might be in person, a take-home assessment, or further video calls. Length varies, but we're mindful of your time and try to keep it as simple as possible.
4. Offer!

BENEFITS:
We go beyond the basics with our benefits package. Here's what you can expect from us:

• Salary range of $180,000- $221,000 per year
• 401k
• Healthcare, Vision, and Dental
• All the equipment needed for you to do your role effectively
• Flexible working
• Remote or hybrid working options (where possible)
• Personal Development budgets
• 18 days PTO plus public holidays
• 10 paid sick days
• Inclusive policies designed by our team, for our team