10+ years of experience in marketing operations or integrated marketing roles
Experience leading complex, multi-channel marketing initiatives
Prior experience in retail or automotive services preferred
Experience in people leadership in a matrixed organization is a plus
Strong project management skills with PM certifications preferred but not required
Responsibilities
Lead planning and execution of marketing campaigns across various channels
Support actionable marketing strategy with defined deliverables
Ensure cross-functional alignment for campaign execution
Drive consistency in campaigns while allowing for flexibility
Act as the central integrator for effective campaign components
Facilitate communication between teams and external agencies
Establish and manage workflows to improve efficiency
Partner with analytics for campaign performance measurement
Benefits
Opportunities for professional development and growth
Collaborative and dynamic work environment
Engagement with diverse marketing disciplines
Potential for leading innovative marketing initiatives
Flexibility to address changing business priorities
Full Job Description
Job Description
Essential Functions:
Marketing Planning & Campaign Management
Lead the end-to-end planning and execution of monthly and seasonal marketing campaigns and promotions across channels (paid media, CRM, web, in-store, etc.)
Support execution of marketing strategy into clear, actionable plans with defined deliverables, timelines, and ownership
Ensure alignment across marketing, merchandising, operations, finance and external partners
Drive consistency and discipline in campaign execution while enabling flexibility where needed
Cross-Functional Coordination & Integration
Act as the central integrator across marketing functions to ensure all components of a campaign work together effectively
Facilitate communication and coordination between internal teams and external agencies
Identify and resolve gaps, dependencies, and risks that could impact delivery or performance
Ensure that messaging, offers, and execution are aligned across channels and touchpoints
Project Management & Operational Excellence
Establish and manage workflows, timelines, and processes to improve marketing execution and efficiency
Lead regular status meetings, track progress, and hold teams accountable to deadlines and deliverables
Continuously improve marketing operations processes and ways of working
Balance multiple priorities and initiatives in a fast-paced environment
Performance Tracking & Optimization
Partner with Marketing leadership and analytics to ensure campaigns are properly measured and performance is understood
Support post-campaign reviews to identify learnings and opportunities for improvement
Ensure insights are captured and applied to future planning and execution
Flexible Marketing Support
Step in to support or lead specific marketing initiatives as needed based on team priorities and capacity
Contribute to tactical planning or channel execution when required
Bring a practical, solutions-oriented mindset to solving business and marketing challenges
Responsibilities
Knowledge & Skills:
Strong project management skills with the ability to organize, prioritize, and drive execution across multiple initiatives. Project management certifications such as PMP, CAPM, CSM, or PMI-ACP are a plus but not required.
Deep understanding of marketing disciplines and how they work together
Strong cross-functional collaboration and stakeholder management skills
Comfortable working with creative, analytics, merchandising, operations, finance, IT and leadership teams
Ability to identify issues, solve problems, and keep work moving forward
Detail-oriented while maintaining a focus on broader business objectives
Strong written and verbal communication skills and presentation skills
Proactive, adaptable, and comfortable operating in a lean, evolving environment
An experienced marketing operator who brings judgment, perspective, and accountability
Qualifications
Education and Experience:
10+ years of experience in marketing operations, marketing program management, or integrated marketing roles
Demonstrated experience leading complex, multi-channel marketing initiatives across internal teams and external partners
Prior experience in retail, automotive services, or multi-location businesses preferred but not required
Experience in people leadership or leading through influence in a matrixed organization preferred
