Job Disclosures:

Location: (On-site) Houston

Job Summary:

We are seeking a Director of Sales & Marketing to lead marketing strategies and tactics for Meow Wolf's Houston exhibition, including external partnerships. Part marketer, part strategist, and part Meow Wolf superfan, this experienced individual has deep marketing, tourism and media knowledge in Houston combined with an acute business mentality, a passion for optimization, and a drive for crazy-fast growth. This includes acquiring and retaining Meow Wolf exhibition visitors & fans through brand awareness and interest-building campaigns, paid media strategy and execution, content strategy, community outreach campaigns, partnership marketing, as well as promotion for community events, programming and concerts that are held at Meow Wolf. This experienced individual will manage and lead community outreach targeting the tourist audience segment, as well as residents to grow our awareness and visitor base, ultimately sparking imagination in millions of lives.

Key Responsibilities:

• Evangelize and establish Meow Wolf Houston as a must-see attraction through strategic marketing initiatives
• Manage and lead conversion-based tactics to drive ticket sales for visitors in Houston (locals and tourists) as well as those planning to travel to the area.
• Create and oversee campaigns spanning the entire acquisition and retention funnel of exhibition ticket sales, as well as for community events, programs and concerts.
• Work closely with Senior Leadership in Marketing, Communications, and Exhibition Operations to meet all marketing priorities.
• Acquire new business opportunities by generating targeted group sales leads through hotel and tour packages, and working closely with industry partners to host tours and familiarization trips.
• Join tour and travel associations to begin collecting leads and maintain access to current tourism research, and create partnership opportunities within the tourism industry and local hotel concierges.
• Leverage partnerships, both strategic and through off-site activations, with local organizations and entities to capitalize on influx of visitors to the Houston metro area, to increase awareness, pique interest and ultimately convert to general admission ticket sales revenue.
• Drive interest in private events and group sales through collaboration with internal digital marketing team, as well as through partnerships with local tourism entities
• Project manage local, internal exhibition photography and videography requests.
• Acquire new customers by:
  
  • Attracting and generating awareness by engaging in Houston activities both on- and off-site, including in tourists and local audience segments
  • Engaging online (organic social, paid media) and offline (OOH / print / audio) channels
  • Developing and executing a marketing campaign calendar, communicating important changes and setting expectations intra- and inter-exhibition team
  • Manage the day to day and project management duties of organic local social media channels
  • Curating and executing monthly email marketing campaigns aimed at increasing visitation
  • Promoting Meow Wolf Houston through user generated content, on both owned and third-party channels
  • Developing, reviewing, updating and implementing strategic planning of the business including sales, financial performance; Delivering regular reports of campaign results, including evaluation of KPIs/ROI
  • Developing and maintaining relationships with key members of the Houston tourism, hospitality industry, and consumer relations.
• Direct and coordinate local marketing activities to meet business and profitability growth objectives of the attraction

• Ensure compliance with local, state and federal regulations
• Ensure adherence to Meow Wolf's parent brand and identity in campaigns and in all communication channels, in concert with a location, property or sub-brand.
• Proactively keep abreast of current trends and events in marketing, social technologies, new media and relevant industries (i.e., themed and immersive entertainment).
• Strategize and innovate marketing initiative around key data metrics including survey results and Net Promoter Score, length of stay, programming and repeat visitation.
• Other duties as assigned

Required Qualifications

• BS/BA in Business Administration, Marketing and Communications, Hospitality and Tourism or Advertising, or equivalent experience.
• 10+ years professional experience in marketing
• Current or recent business and market experience in Houston required.

• Established relationships with key, local hospitality entities is ideal.
• Strong written and verbal communication skills.
• Detail-oriented, data-driven, with a high degree of financial literacy.
• Must be able to work in a (very) fast-paced environment, multi-task and prioritize, be alright with ambiguity, and value collaboration with team members, including remote leadership.
• Energetic, inquisitive, and collaborative with a great attitude and go-getter mentality.
• Ability to honor the brand as it is while elevating it to a new level of recognition in the world.

Work Environment and Physical Demands

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed must be representative of the knowledge, skills, minimum education, training, licensure, experience, and/or ability required.

Work Environment:

This job operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets and scanners. This position also works in an indoor setting with exposure to noisy environments, dim lighting, strong visual effects including strobing lights, special effects, fog machines and small and/ or enclosed spaces.

Physical Demands:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Physical ability to walk, stand, take stairs/slides/elevators, and navigate the elements during the day and night. Employee may be required to remain in a sitting or standing position for prolonged periods, and repeat motions that may include the wrists, hands, and/or fingers. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus. Must be able to lift up to 25 pounds at times.

The employee will comply with company and OSHA standard workplace safety protocols. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Work Schedule:

This is a full-time position, and hours of work and days are Monday through Friday, 9a.m. to 5 p.m. or 10 a.m. to 6 p.m. Occasional evening and weekend work may be required as job duties demand.

Supervisor Responsibilities:

This position does not require supervisory responsibility.

Travel

Local travel required. Some potential travel to other Meow Wolf exhibitions required (less than 5%).

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

IMPACT: Meow Wolf is committed to our DIY roots and grassroots community support principles. To document that commitment, we converted our legal designation into a Delaware Public Benefit Corporation and have certified as a B Corporation. As a B Corp, we have a triple bottom line of supporting financial, social and environmental wellbeing in our community.

BENEFITS:

The choices we make concerning our benefits during enrollment periods are among the most important we select for ourselves and our families. As part of the total compensation package for full-time employees, Meow Wolf offers a comprehensive benefits package that includes various options to meet individual healthcare and financial needs along with many perks.

• Medical Insurance options: PPO & HDHP*
• Dental and Vision Insurance*
• HSA, HRA, and FSA options*
• 401k Retirement Plan
• Company paid Life Insurance Policy and Disability Coverage(s)*
• Voluntary Critical Illness and Life Insurance Policies*
• Company Paid Employee Assistance Program
• Paid Parental Leave for 12 weeks
• Discount off Meow Wolf Gift Shop Merch and Cafes
• Admission to Meow Wolf attractions for employees and guests

*Regular or Project Based Full-time positions

Please visit www.meowwolf.com/careers for more information.