The Director of Marketing is responsible for developing and executing innovative marketing initiatives that drive hotel occupancy, food & beverage revenue, brand awareness, and guest engagement while ensuring alignment with Marriott and Crescent Hotels & Resorts brand standards.Position SummaryThe Director of Marketing oversees all aspects of the hotel's marketing strategy, including digital marketing, social media, public relations, advertising, brand partnerships, content creation, and local community engagement. This role works closely with hotel leadership, revenue management, sales, and food & beverage teams to position The Luce Hotel as one of the premier lifestyle destinations on Florida's Gulf Coast.
The ideal candidate is a creative marketer with strong business acumen, hospitality experience, and a passion for building brands that inspire guests and drive revenue.
Essential Responsibilities- Develop and execute comprehensive annual marketing and promotional plans for the hotel and its outlets
- Lead marketing initiatives for guestrooms, restaurants, bars, beach club, special events, weddings, and resort experiences
- Manage digital marketing, website content, email campaigns, paid advertising, SEO, and social media strategies
- Create compelling content including photography, video, storytelling, and promotional materials
- Build relationships with local businesses, tourism organizations, influencers, media partners, and community organizations
- Coordinate public relations efforts, media visits, press releases, and promotional campaigns
- Collaborate with the Sales and Revenue teams to drive occupancy, group business, and transient demand
- Partner with Food & Beverage leadership to develop seasonal promotions, restaurant campaigns, and special events
- Monitor marketing performance, ROI, website analytics, social media engagement, and campaign effectiveness
- Ensure all marketing materials align with Marriott, Tribute Portfolio, and Crescent Hotels & Resorts brand standards
- Manage marketing budgets and vendor relationships
- Identify emerging hospitality and digital marketing trends to enhance the hotel's competitive position
Qualifications- Bachelor's degree in Marketing, Hospitality, Communications, Business, or related field preferred
- Minimum 5 years of hospitality marketing experience, with leadership experience preferred
- Luxury, lifestyle, resort, or Marriott experience strongly preferred
- Strong knowledge of digital marketing, social media platforms, paid advertising, content marketing, and analytics
- Experience managing agencies, photographers, creative partners, and marketing vendors
- Excellent written, verbal, and presentation skills
- Highly organized with strong project management abilities
- Creative thinker with a strong understanding of brand positioning and guest engagement
Physical Requirements- Ability to travel locally for community events and promotional activities
- Ability to occasionally lift marketing materials or event equipment up to 25 pounds
- Ability to work flexible schedules when supporting special events, media functions, or promotional activities
Why Join The Luce Hotel?At The Luce Hotel, we believe every guest interaction is an opportunity to create a lasting memory. As Director of Marketing, you will play a vital role in shaping the identity of one of Florida's newest luxury lifestyle resorts while helping drive the continued growth of our hotel, restaurants, and guest experiences.
Benefits Include:- Competitive salary and bonus opportunities
- Marriott travel discounts worldwide
- Crescent Hotels & Resorts associate benefits
- Health, dental, and vision insurance
- 401(k) with company benefits
- Paid time off and holidays
- Career growth and advancement opportunities within Crescent Hotels & Resorts and Marriott International
- Opportunity to help build and grow an exciting luxury lifestyle destination
Join our team and help tell the story of The Luce Hotel while creating unforgettable experiences for guests from around the world.
