The Events Manager owns BinSentry's full event portfolio - from our flagship Saddle Up customer event to major industry trade shows and a calendar of regional sales shows. You will plan, coordinate, and execute every detail of each event, ensuring BinSentry shows up professionally, on brand, and on budget. This is a high-visibility role that sits at the intersection of marketing, sales, and customer experience. Key Responsibilities Revenue & Demand Generation • Own marketing-sourced and marketing-influenced pipeline targets. • Develop and execute a scalable demand generation strategy across paid media, events, content, email, and account-based marketing (ABM). • Optimize the full marketing funnel-from awareness through qualified pipeline-improving lead quality and conversion rates. • Define, track, and report on key metrics including customer acquisition cost (CAC), pipeline generated, cost per opportunity, and marketing-attributed revenue. • Align closely with Sales leadership to ensure marketing investments directly support revenue goals. Positioning & Category Leadership • Define and own BinSentry's market positioning, messaging frameworks, and value propositions. • Differentiate BinSentry clearly from competitors and build compelling answers to: • Why BinSentry? • Why now? • Why not alternatives? • Lead thought leadership strategy, including executive content, industry media, and speaking opportunities at livestock and feed industry events. • Champion BinSentry's innovation and sustainability narratives externally and internally. Product Marketing • Lead go-to-market planning and execution for new products and feature launches. • Develop and maintain sales enablement materials, including sales decks, battlecards, customer use cases, and buyer personas. • Conduct ongoing market research and synthesize customer insights to inform product and business strategy. • Serve as the "voice of the market" internally, ensuring customer feedback reaches product and leadership teams. Brand & Market Presence • Oversee BinSentry's brand identity, website strategy, and content marketing program. • Manage public relations, analyst relations, and executive visibility. • Secure speaking opportunities and media coverage at key livestock, feed, and agri-tech industry events. • Develop compelling customer success stories and case studies that build credibility and accelerate sales. Team Leadership & Development • Lead, coach, and develop a high-performing marketing team including the Content Lead, Digital Lead, Marketing Coordinator, and Events Manager. • Set clear goals, provide regular feedback, and build a culture of accountability and creativity. • Own the marketing budget, including agency and vendor relationships, and allocate resources for maximum impact. • Build team structures and processes that enable consistent, scalable execution as BinSentry grows. Executive & Cross-Functional Leadership • Present marketing performance and strategy to the leadership team and, where applicable, board members or investors. • Translate business objectives into integrated marketing strategy and ensure Sales, Product, and Customer Success are tightly aligned. • Support fundraising and investor narratives as required. What Success Looks Like In the first year, the Director of Marketing will be expected to: • Establish clear marketing metrics and dashboards that demonstrate pipeline contribution and ROI. • Develop a crisp, differentiated positioning framework that the entire company can articulate. • Launch at least one major demand generation program that generates measurable pipeline. • Elevate BinSentry's brand presence at two or more major industry events. • Build a cohesive, high-performing marketing team aligned around shared goals. • Earn the trust of the Executive Leadership Team as a strategic growth partner, not just a marketing executor. The high-impact Director of Marketing at BinSentry will become a growth strategist, a category builder, a customer advocate, a revenue partner to Sales, and a trusted advisor to the executive team. Qualifications Required • 8+ years of progressive B2B marketing experience, with at least 3 years in a senior or director-level leadership role. • Proven track record of building and leading high-performing marketing teams in a fast-growing or scale-up environment. • Demonstrated success driving pipeline growth, demand generation, and marketing-attributed revenue in a B2B context. • Strong strategic positioning and messaging skills with the ability to translate a complex technical product into a compelling business outcome story. • Experience owning marketing budgets and managing agency and vendor relationships. • Comfort operating at the executive level, presenting to leadership teams, contributing to company strategy, and influencing cross-functional direction. • Willingness and ability to travel for industry events, trade shows, and customer engagements. Strongly Preferred • Experience marketing to industrial, agricultural, or supply chain sectors, or selling into operational buyers such as feed mills, integrators, and large livestock producers. • Background in product marketing, including go-to-market planning and sales enablement. • Experience with account-based marketing (ABM) strategies and tools. • Familiarity with category creation or thought leadership programs in a niche B2B vertical. • Experience supporting investor or board-level communications. • Familiarity with the North American swine, poultry, and milling sectors. Why Join BinSentry • Category-defining moment: BinSentry is building something genuinely new. You will have the opportunity to define a category, not just compete in one. • High-impact, high-autonomy role: You will have real ownership over strategy, team, and budget, with the resources to execute. • Mission-driven work: Our technology supports the people and operations that feed the world. • Growth trajectory: BinSentry is scaling. The Director of Marketing today could be the Chief Marketing Officer tomorrow.