Job Title: Director of Growth Creative Strategy
Job Type: Full-Time (Remote)
ARMRA Schedule: Monday-Friday, 9am - 6pm EST
The Role: We're seeking a
Director of Growth Creative Strategy to lead and evolve the creative growth engine at ARMRA. This highly strategic and creative leader will architect and scale performance marketing content operations-developing world-class workflows, creative testing frameworks, and channel-specific playbooks that drive customer acquisition and revenue growth.
This role will partner closely with Growth, Brand, Product, and Retention teams to transform complex health and wellness concepts into compelling, high-converting creative across Meta, TikTok, YouTube, Google, and emerging channels. The ideal candidate is equal parts creative strategist, operator, and performance marketer, with a proven track record of building scalable creative systems that fuel growth.
Responsibilities:Creative Growth Strategy
- Own and continuously evolve ARMRA's performance creative strategy across acquisition channels.
- Build and optimize creative testing frameworks, hook-farm systems, and content production workflows.
- Develop scalable playbooks for concepting, UGC sourcing, scripting, editing, post-production, and creative QA.
- Drive creative innovation while maintaining alignment with ARMRA's brand standards and scientific credibility.
Channel-Specific Performance Creative
- Develop channel-specific creative roadmaps across Meta, TikTok, YouTube, Google/P-Max, Display, Audio, and emerging platforms.
- Partner closely with Growth Marketing to improve creative performance, scale spend efficiently, and achieve CAC goals.
- Establish creative refresh strategies that reduce fatigue and maintain performance at scale.
Testing, Analytics & Optimization
- Define creative KPIs and success metrics, including thumb-stop rate, CTR, CVR, CAC, MER, and incremental ROAS.
- Analyze creative performance and translate insights into actionable testing plans and creative briefs.
- Lead creative experimentation initiatives, including incrementality testing, audience testing, and messaging validation.
- Leverage data to identify emerging opportunities and continuously improve performance.
Cross-Functional Leadership
- Partner with Brand, Product, Retention, Community, and Growth teams to align creative strategies with business priorities.
- Translate complex science-backed product benefits into compelling, consumer-friendly narratives that drive conversion.
- Support product launches, promotions, seasonal campaigns, and new customer acquisition initiatives.
Team & Partner Management
- Lead and mentor creative talent, including designers, editors, creators, and external partners.
- Manage relationships with freelance creators, UGC talent, production partners, and agencies.
- Establish clear KPIs, workflows, and quality standards across all creative contributors.
- Foster a culture of accountability, creativity, experimentation, and continuous improvement.
Process & Technology
- Own creative asset organization, reporting systems, and performance dashboards.
- Evaluate and implement new creative technologies, AI tools, and automation opportunities to improve speed and efficiency.
- Continuously refine creative operations to increase output quality, testing velocity, and team effectiveness.
Skills & Qualifications:- 7-10+ years driving performance creative for a growth-stage DTC brand (ideally CPG, wellness, or beauty).
- Track record of scaling Meta/TikTok spend while maintaining or lowering CAC.
- Thrive on rapid iteration-you've turned "concept live ad" in under 72 hours more times than you can count.
- Speak both creative and quant-comfortable dissecting ROAS tables, lift-study error bars, and pixel diagnostics.
- Proven people leader-experience hiring, coaching, and developing small in-house creative teams (designers, editors, producers) while also managing freelance and agency partners.
- Deep bench of UGC creators, editors, and motion designers you can tap day-one.
- Fluent in the tools: Ads Manager, TikTok Ads, GA4, Northbeam/Rockerbox, Premiere/Final Cut, Figma/Canva, Airtable, and automation platforms (Zapier, Make).
- Operate like an owner-proactive, deadline-obsessed, and comfortable in a fast-moving, ambiguity-heavy environment.
