DescriptionThe Director of Group and Leisure Sales is responsible for leading and executing the group and private event sales strategy, overseeing lead generation, pipeline development, contract negotiation, and the successful handoff of clients to the event services team. They will bring a big-picture mindset and tactical execution to generate incremental revenue and expand the resort's presence in adventure travel market. With a focus on corporate retreats, premium ski clubs, and destination wedding, the Director of Group and Leisure Sales will lead the group sales strategy and mentor a team of Sales Managers to elevate performance, target higher-value business, and build long-term client relationships. The ideal candidate has a proven track record of growing sales in premium resort or adventure travel environments, with deep experience in strategic pipeline development, client engagement, and team leadership.
Essential Job Responsibilities:- Develop and execute annual group and leisure sales strategy aligned with resort-wide goals and seasonal business objectives.
- Lead and manage weekly pipeline reviews, forecasting, and pacing analysis while maintaining a deep understanding of market trends, competitor performance, and group travel behavior
- Manage the Group Sales Budget and set revenue targets, pricing strategy, and sales KPIs in collaboration with VP of Sales & Marketing.
- Lead a team of Group Sales Managers and Coordinators, providing coaching, performance feedback, and development plans to support individual and team growth.
- Oversee inbound lead management and outbound prospecting strategies, including lead nurturing, cold outreach, and tradeshow evaluation and follow-up.
- Manage third-party partnerships, platforms, lead generators, and agencies (i.e., iVvy, CVENT, The Knot, and The Wire).\
